Movers and Shakers

Allied Domecq International has appointed a new management team to its Montreal office to revamp the Dunkin Donuts image in Quebec.


Allied Domecq International has appointed a new management team to its Montreal office to revamp the Dunkin Donuts image in Quebec. Pierre Moreau takes responsibility for marketing and communications while Denis Paquette is appointed executive general manager. Moreau most recently worked as brand director for IGA and Sobey in Oshawa, Ont. Paquette joins from Sportscene Restaurants.

Hotel Inter-Continental in Montreal has added Stewart Rubin to its team as director of sales and marketing. Rubin was previously regional director of sales and marketing for the Groupe Hotelier Grand Chateau. Inter-Continental has also hired Joe Novielli, formerly with the Fairmount Queen Elizabeth, as assistant director of sales.

NBA Canada in Toronto (the marketing arm of NBA) has promoted Peter King to director of marketing partnerships and Jonathan Chang to the position of coordinator of basketball development.


As part of a management reorganization program, Detroit Creative Group in Vancouver has created the role of president, to be filled by Larry Donen. He previously worked at DCI Strategies in Vancouver. Pat Busswood has been promoted to general operations manager.

John Hilbrich has taken over as president at the Canadian office of The Marketing Store Worldwide, based in Toronto. His mandate includes responsibility for advertising, sponsorship and promotions. Hilbrich brings more than 18 years of marketing experience to the agency.

Pascal Léporé has been appointed VP and GM of GroupaXion Digital Communications in Montreal. He brings extensive marketing and communications experience from companies including Kraft and Bombardier Recreational Products.

Integrated marketing communications agency Mark IV Promotions in Mississauga, Ont. has appointed Tim Snelgrove as VP of account services. Snelgrove brings more than seven years of experience in client services, most recently working at Glavin & Associates as an account director.

Creative minds Brent Pulford and Egon Springer have formed a Toronto-based private partnership to work with agencies and clients on a project or contract basis. Pulford was most recently a partner and creative director at Toronto agency, Fresh. Springer has recently returned to Toronto after a four-year stint at Bates UK in London, Eng.

Ottawa-based advertising and design agency, McMillan has expanded its services to include media strategy and buying, with the appointment of Catherine Stahan. Her 24 years of industry experience includes a stint at Ottawa’s Bytown Group.

Sharpe Blackmore EURO RSCG of Toronto has added Paul Fleming as director of strategic planning, Travis Shorrock as graphic designer and Larry Pfeffer as media planner.


Veteran broadcasting executive Len Cochrane has been appointed as president of the Teletoon specialty TV network in Toronto. He replaces John Riley who was recently named president of Astral Television Networks.

La Presse in Montreal has taken on a new VP of sales and marketing, Jean Durocher. Moving from the TQS television network, Durocher also replaces Mario Savard as president of Probec, the advertising division of publisher Gesca’s daily newspapers. Savard assumes the role of VP of circulation and distribution at La Presse. Caroline Jamet is promoted to VP of communications.

Samantha Lapedus has joined Toronto-based MuchMusic/M3 Publicity as a senior publicist. She takes responsibility for promoting programming and personalities. Lapedus previously worked as communications specialist at the parks & resorts division of The Walt Disney Co.

Public Relations:

ETC Communications in Toronto has promoted Stephanie Bernais to senior account executive and appointed Sheri Somerville, Amanda Mills Sirois and Jennifer Mann as account executives.

A new division of Vancouver PR firm, QUAY Strategies, has been formed by Libby Brown, Della Smith, Margot White, Patsy Worrall and Jennifer Wolfe. The new arm, QUAY Strategies Biotech, will provide strategic communications for the biotechnology and life sciences industry.

Vancouver-based PR firm, Karyo Communications has hired Rhonda Trenholm as senior consultant. She comes from the Wilcox Group.