Other Categories

Communication Products & Services

Communication Products & Services

SILVER

Bell Canada for its ‘Sympatico Edition Haute Vitesse Olympiques – Mamouchka’ campaign, developed by Blitz Direct Data & Promotion.

SILVER

Sprint Canada for its ‘Sprint One’ program, developed by Vickers & Benson Direct + Interactive.

MERIT

Rogers Cable Inc. for its ‘Digital Cable — Playboy TV’ package, developed by MacLaren MRM.

MERIT

Bell Canada for its ‘Sympatico Edition Haute Vitesse Sur Ma Monture’ direct mail campaign, developed by Blitz Direct Data & Promotion.

MERIT

Bell Mobility for its ‘Small Business Rate Plan’ launch, developed by Blitz Direct Data & Promotion.

Consumer Products & Services

SILVER

Kraft Canada for its ‘Kraft Family Food Simple’ program, developed by Mosaic Direct & Interactive/Redwood Custom Communications.

MERIT

Enbridge Home Services Inc. for its ‘Enbridge Commodity’ direct response, developed by Grey Worldwide.

MERIT

Kraft Canada for its ‘Kraft Dinner Easy Mac Direct-to-home’ sampling, developed by First Avenue, POW! Promotions

or Whatever.

Student (Marketing)

SILVER

Robyn Morelli, James DeRoo, under professor Ayten Forrest, for the University of Saskatchewan.

MERIT

David Bitran, Sue Coupland, Sherrif Karamat, Susanne Lee-Young, under professor Alexandra Campbell, for Schulich School of Business.

MERIT

Carol McFarlane, Nick Bilodeau, Paul Olechowski, Samuel Mannella, under professor Alexandra Campbell, for Schulich School of Business.

Interactive/Online/Internet

SILVER

Kodak Canada Inc. for its ‘The Adventures of John’ campaign, developed by OgilvyInteractive worldwide.

SILVER

Canada Investment and Savings for its ’2000 ‘Great Canadians Save’ – A New Canada Savings Bonds Youth Initiative,’ developed by Goodman Communications Inc.

MERIT

Molson Canadian for its ‘The Great Canadian Survivor Challenge,’ developed by Nine Dots.

Contact Centre

SILVER

Microsoft Canada for its ‘Microsoft CRM for Small Business’ program, developed by SITEL.

MERIT

The Loyalty Group for’Air Miles For Business’ outbound telemarketing, developed by Alliance Icommunications Inc.