Senior Judges



RSVP Awards Co-Chair

Chair, Senior Judges Committee

Goodwin Gibson is vice-president and general manager of Blitz, the relationship marketing division of Canada’s largest marketing communications company, The Cossette Communication Group. In this capacity, Gibson oversees the database management and analysis, direct marketing and sales promotion activities for the Toronto organization, which specializes in knowledge-based, data triggered marketing and the successful deployment of customer relationship management solutions through its proprietary method known as Variation Marketing. Gibson’s client roster includes Bell, Bell Sympatico, Bell ExpressVu, Royal Bank, General Motors, Petro-Canada, JD Edwards, Oracle and Crystal Decisions.


RSVP Awards Co-Chair

Chair, RSVP Strategic Planning Committee

Rob Morgan is executive vice-president and general manager of BRANN Worldwide. He brings over 15 years’ experience in managing complex integrated marketing programs for clients across major business sectors, including financial, retail, telecommunications and utilities. Brann’s unique approach to client challenges, called ‘Helping Buyers Buy,’ aligns perfectly with Morgan’s belief that direct marketing is inextricably linked with a customer’s experience of a brand. Before joining Brann, Morgan was the co-founder of Communicaide Marketing Services, which was later sold to Rapp Collins Worldwide, where he served as executive vice-president and chief operating officer.


Marilyn Bassin is currently managing director, direct marketing for RBC Royal Bank. Her more than 15 years’ experience in the direct marketing arena has spanned both the agency and client side. Bassin honed her direct marketing expertise in the agency world, working in the direct marketing arms of leading agencies like J. Walter Thompson, Ogilvy & Mather and Cossette Communications. She subsequently moved client-side, entering financial services with CIBC, followed by Royal Bank, where she now leads a team of relationship marketers.


Susan Carr is president and co-founder of Toronto-based MC Direct & MC Healthcare Group. She has over 17 years’ direct response marketing experience, including the past seven years at MC. Prior to establishing MC, Carr worked at Saatchi & Saatchi Direct and FCB Direct, gaining extensive experience in database marketing, integrated multi-media campaigns and post campaign statistical analytics. Carr presently specializes in direct response marketing for the telecommunications, financial and pharmaceutical industries including such clients as Royal Bank of Canada, Nortel, CenturyTel, Verizon, SBC Communications, Hoffman-La Roche and 3M Pharmaceuticals.


Bill Coristine is vice-president, integrated communications, with Allard Johnson Communications – a full-service agency with offices in Toronto, Montreal and Ottawa. Working with leading clients in the financial services, consumer goods, pharmaceutical and public sectors, Allard Johnson provides communications and relationship marketing solutions across the full range of new and traditional media. Coristine is an agency ‘lifer,’ having worked with advertising and direct marketing agencies in Toronto and Montreal for almost 20 years.


Claude Dumoulin is vice-president, creative director with Carlson Marketing Group Canada. Over the past three years, he has guided his creative team into an international level, award-winning operation. Dumoulin built his expertise in direct marketing at major agencies including FCB Direct, J. Walter Thompson and Grey Advertising, Montreal. He has developed campaigns for some of Canada’s most prestigious clients in a variety of business sectors – among them, IBM, Royal Bank, British Airways, Mazda and Labatt.


Michael Griffiths is senior vice-president, creative director at Wunderman, Canada’s largest direct marketing and promotions agency. An award-winning copywriter, his career spans two decades with extensive experience in direct marketing, sales promotion, retail and general advertising for a wide range of categories, including automotive, technology, financial services, pharmaceuticals, fashion and entertainment. Before joining Wunderman five years ago, Griffiths spent four years as associate creative director with TBWA Chiat/Day. Prior to that, he was a senior writer with Ogilvy & Mather Direct.


Meg Hutchison is manager, marketing planning at TD Canada Trust where she oversees the development and implementation of marketing strategies for Visa and personal lending products. Hutchison began her career 10 years ago at Telemedia Publishing in Toronto, where she managed the mail-order business for Canadian Living. She subsequently joined Ogilvy & Mather Direct, working on accounts in the financial services and b-to-b sectors. She returned to the client side in 1995, joining TD as a project manager. She assumed her current role earlier this year.


Martin Jeffery is vice-president at Toronto-based Nine Dots. His 23 years’ marketing and specialized communications experience has spanned both the agency & client sides. On the agency side he was director of loyalty marketing at Carlson Marketing Group and director of direct marketing at TBWA Chiat/Day. Client side, Jeffery held senior marketing positions at Lever Pond’s, AGM, CIBC, and Scotiabank. Over his career he has worked on direct marketing campaigns across a wide range of industries and has created loyalty programs for the likes of Holt Renfrew, Nissan, Scotiabank, FedEx & Carnegie Hall.


Ed Lawrence is creative director of Cohn & Wells Partners Euro RSCG. His 13-year career includes direct marketing and sales promotion as well as b-to-b and retail advertising. Lawrence’s vast client experience covers virtually all sectors of business, from financial and telecommunication services to packaged goods and charitable organizations. Before joining Cohn & Wells in 1997, he was co-creative director of Publicis/BCP Direct. Prior to that, Ed honed his skills as senior art director at Wunderman and Padulo Direct.


Karima Mawji is group account director at Toronto-based Grey Worldwide on the Canadian Tire Acceptance business. She has over 15 years’ experience in advertising and direct marketing for many industries from packaged goods marketing, health, skincare and pharmaceutical, to financial services and children’s products. Prior to this, Mawji worked on a number of businesses – including TD Bank and Women’s Health Matters – at Mosaic Direct. She began her career client-side working on such brands as Tylenol and Ragu for five years, before moving agency-side to Ogilvy & Mather Direct.


Michael J. McGovern is executive vice-president, creative director at Proximity Canada (part of BBDO Canada), where he supervises creative work for the likes of Ontario Tourism, Manulife Direct,, Hostess Frito-Lay, Campbell’s and Pioneer Electronics, to name a few. McGovern began his career in 1984 at the flagship office of FCB Direct in Chicago. In 1992, he helped to establish an FCB Direct office in Toronto as vice-president, executive creative director. McGovern left FCB Direct in 1999 to become partner and creative director of Cohn & Wells in San Francisco and subsequently creative director at Yates Advertising, also in San Francisco.


Beth McIlroy is manager of print/Internet marketing for Sears Canada where she develops and executes national campaigns for the Sears Online sales channels, comprised of catalogue and Internet. Prior to this assignment, she managed the in-house page creation team responsible for producing Sears Canada’s 8,000+ page, 22-title catalogue program.


Craig Meilleur is the president of SITEL Canada, a leading international call/contact centre outsource solutions firm. With over 14 years’ experience in the contact centre industry, he has supported the outsourcing needs of hundreds of clients and business partners across virtually all sectors of corporate North America. Craig has led the Canadian division of SITEL since 1997.


Erin Moore is president of Erin Moore Communications and has been providing marketing communications services to Canadian and U.S clients in virtually every industry category for almost 20 years. Before starting her own firm, Moore held senior creative positions with some of Canada’s top direct marketing agencies including Stone & Adler and Ogilvy & Mather Direct.


Scott Pinkney is both senior vice-president and co-creative director of Mosaic Direct & Interactive. His career began in 1986 at Ogilvy and Mather Direct, New York. After six years, Pinkney transferred to the London office to gain international experience, heading to Toronto two years later. In 1995, he co-founded Mosaic Direct & Interactive. In addition to direct marketing, Pinkney has created award-winning integrated campaigns using print, television and interactive media.


Tim Sawer is the new product director for World Vision Canada. He has more than 11 years’ direct marketing and fundraising experience in direct response television, direct mail, print and the Internet. Sawer has started fundraising and direct marketing programs for World Vision in Brazil and various Asian countries, including Thailand. He also directed a successful international fundraising television event for the organization in a satellite broadcast and inbound call operation to over 38 countries.


Stuart Sherman is president of IMC Interactive Marketing Concepts, which specializes in marketing using technology. He leads IMC’s strategic planning team and works on clients like DND, Kraft, Manulife, NATO, Shell and Unilever. With over 11 years’ experience, he has worked with clients in many sectors, ranging from financial services and telecommunications to military, recruiting and automotive, providing strategic direction on integrating direct marketing and data-based approaches with traditional marketing plans.


Guy Stevenson is managing director of OgilvyOne worldwide (Toronto). He has 16 years’ direct marketing experience, including 14 years at OgilvyOne. Stevenson has worked on a wide range of accounts in both the b-to-b and consumer direct marketing fields, including FedEx, American Express, DuPont Agricultural, SAP, Air Miles for Business, Export Development Canada and IBM. In 2000, he was responsible for the launch of the Ogilvy B2B Practice – a worldwide first in the Ogilvy global network.


Darlene Storey is group circulation director for Women Services at Transcontinental Media. This includes working with such publications as Canadian Living, Homemaker’s and Style at Home. Before joining Transcontinental, Storey held key marketing management positions for Telemedia Publishing. Prior to that, she was the director of Publishers Data Systems, as well as the circulation manager of Canadian Art magazine at Key Publishers.


Guy Tassé is vice-president, creative director for FCB Direct Montréal. Since joining FCB Direct Montréal, Tassé has been recognized for his work on Air Canada Cargo and Air Canada Elite. He is also known within the industry for his work as senior art director for BCP Stratégie Créativité, Léveillé Vickers & Benson, Le Groupe Everest and others.


Brenda Thompson is the assistant vice-president of marketing at HB Group Insurance Management, which administers the DirectProtect home and auto insurance program. She has been working in the insurance direct marketing industry for over 15 years, starting her career at Allstate Life Insurance Company as the direct marketing manager. Thompson joined HB Group in 1995 and was responsible for the launch of the DirectProtect program. She then became responsible for the DirectProtectGroup program, which focused on employer groups and associations.


Michael Tindal is the director of marketing at SAS Institute (Canada), and is responsible for all marketing functions in the Canadian market. In addition, he participates in developing and implementing the overall strategy for the Canadian organization. Tindal’s 18 years’ experience in the high-tech sector has included roles in sales and marketing with Digital Equipment, Sun Microsystems and SHL Systemhouse. Prior to SAS, Tindal was vice-president at one of Canada’s largest public relations agencies, Hill & Knowlton, where he ran its technology practice.


Ross Turney recently joined National Life Assurance Company of Canada as director of communications. He has been a communications professional for over 24 years, having started his marketing career in periodicals publishing with subscription direct marketing and single copy sales at Telemedia Publishing. Twelve years ago, he joined CIBC and the financial services sector, where he pioneered the use of predictive models for customer selections. Most recently, Turney was associate director, marketing communications & strategic planning at CIBC.


Mark Wright is senior vice president, general manager for MacLaren McCann Relationship Marketing. Clients include General Motors of Canada, Rogers Communications, Microsoft and UPS. Prior to joining MacLaren, Wright was vice-president, group client services director at Wunderman, responsible for AT&T Canada, Loyalty Group, Citibank and Diner’s Club. He was also vice-president, group account director at Rapp Collins Communicaide, managing the Labatt Breweries, Mead Johnson, Warner Lambert and Bell business.


Diane Wysocki was recently appointed vice-president and general manager of Publicis Dialog, responsible for customer relationship management for such clients as CIBC, Hewlett Packard, Nestle and the NFL. Wysocki has spent over 12 years in marketing, both in the client and agency arenas – specializing in financial services, health care, packaged goods, entertainment and technology. Prior to her current role, she was managing director and co-founder of Continuum Relationship Marketing. She also spent seven years in various strategic planning and marketing roles with Labatt Breweries of Canada.