Creative Report Card

As the year draws to a close, it's time once again to address that most burning of questions: Which Canadian agency performed the best on the 2001 awards circuit?

As the year draws to a close, it’s time once again to address that most burning of questions: Which Canadian agency performed the best on the 2001 awards circuit?

O.K., so you guessed. It’s Palmer Jarvis DDB. Again. Not only did the agency score highest on the 2001 Creative Report Card overall – for the fifth straight year – but when we focused in on particular media, the agency led the way in three out of the five categories.

Not surprisingly, the individual creatives who work for PJ also made a strong showing, with veteran copywriter Alan Russell taking top prize in his field for the fifth year running, this year joined by art director and partner-in-crime Cosmo Campbell.

But while PJ’s win may not shock, there has been some real movement in the ranks just below top spot. Taxi has motored up to snag a very firm second place overall, as well as topping the ranks in the magazine and newspaper media categories.

This is quite a leap from Taxi’s fourth place ranking last year, and even more impressive is the fact that Taxi’s creative director (advertising) Zak Mroueh has landed on top of creative director heap for the first time ever, thus ending Chris Staples’ four-year reign.

Other creatives burdened with a hefty amount of hardware include Taxi’s Paul Lavoie (who took enough time out from his presidential duties to join Zak at the top of the CD list), Taxi art director and copywriter Christina Yu, and the Palmer Jarvis art director/copywriter team of Rich Pryce-Jones and David Chiavegato, who topped both the TV and radio categories (unfortunately for PJ, both just announced they’re moving to join Labatt’s new agency).

How we do it

Strategy’s Creative Report Card was established in 1989 to give the marketing community a feel for which agencies, clients and creatives brought home the most honours at awards shows over the preceding 12 months. We do this by keeping a running total of the awards won by every client, agency, creative director, art director and copywriter in Canada via a massive database, which includes almost 10,000 entries when complete.

To acknowledge the fact that it’s harder to bring home a Gold Lion from Cannes than it is to win top prize at a regional show, Strategy has developed a grading system that weights wins by the relative importance of each awards program. In other words, international shows are weighted higher than national shows, which in turn, are weighted higher than regional shows. Within each show, of course, a gold is worth the most points and a merit the least.

A running total was set up for each agency, client, creative director, art director and copywriter in Canada, and this total was updated every time that agency, client or creative won an award. The scores in this report represent the total for the year.

To avoid favouring some media over others, and to make the gargantuan task of tracking the wins more manageable, this year we dropped medium-specific shows such as the Extras, Bessies, Crystals and Billis in favour of international shows where Canadians are continuing to impress juries from around the world.

Here are the shows that now count towards the Creative Report Card scores:

Domestic Competitions

  • The Ad Rodeo awards
  • The Advertising and Design Club of Canada awards
  • The Applied Arts awards
  • Les Coqs d’Or, presented by the Publicité Club de Montréal
  • The Lotus Awards (Note: Because the Lotus Awards fall so late in the year, the previous year’s results are used)
  • The Marketing Awards

    International Competitions

  • The Cannes International Advertising Festival

  • The Clio Awards
  • The Communications Arts awards
  • The London International Advertising Awards
  • The One Show

    Creatives who wear more than one hat were assigned points based on the title listed in an awards annual for each win. Thus a creative would add to his or her running creative director score whenever he or she was listed under that title in an annual, and would have a separate running total for prizes won as a copywriter. It should also be noted that awards won in media such as direct marketing and interactive did count toward the overall total, even though we did not have the space to break out the winners for every medium in this report.

    Believe it or not, many creatives have moved on to different agencies (or freelance work) since winning awards. For consistency’s sake, these creatives are generally listed with the most recent agency for which they won an award.

    As always, this year’s scores mainly reflect last year’s work, and these scores are by no means supposed to be an indication of ability. Unless you’re one of those people who think that the best agencies, clients and creatives really do win the most awards.

    Special thanks to Andrew Wells for maintaining this year’s Creative Report Card database.

    Top of the Class

    Overall

    Advertising agency

    Palmer Jarvis DDB

    Client

    Labatt Breweries of Canada

    Creative director

    Zak Mroueh, Taxi

    Art director

    Cosmo Campbell, Palmer Jarvis DDB

    Copywriter

    Alan Russell, Palmer Jarvis DDB

    Television

    Advertising agency

    Palmer Jarvis DDB

    Client

    Molson Breweries

    Creative directors

    David Chiavegato/Rich Pryce-Jones, Palmer Jarvis DDB

    Art director

    Rich Pryce-Jones, Palmer Jarvis DDB

    Copywriter

    David Chiavegato, Palmer Jarvis DDB

    Magazines

    Advertising agency

    Taxi

    Client

    ABC Canada Literacy Foundation

    Creative director

    Zak Mroueh, Taxi

    Art director

    Mike Sundell, Taxi

    Copywriter

    Suzanne Pope, Taxi

    Out-of-home

    Advertising agency

    Palmer Jarvis DDB

    Client

    TV12/KVOS

    Creative director

    Randy Stein, Palmer Jarvis DDB

    Art director

    Cosmo Campbell, Palmer Jarvis DDB

    Copywriter

    Alan Russell, Palmer Jarvis DDB

    Radio

    Advertising agency

    Palmer Jarvis DDB

    Client

    Labatt Breweries of Canada

    Creative directors

    Dan Pawych/David Chiavegato/Rich Pryce-Jones, Palmer Jarvis DDB

    Copywriters

    David Chiavegato/Rich Pryce-Jones, Palmer Jarvis DDB

    Newspaper

    Advertising agency

    Taxi

    Client

    DaimlerChrysler Canada

    Creative director

    Zak Mroueh, Taxi

    Art director

    John Terry, BBDO Canada

    Copywriter

    Michael Clowater, BBDO Canada

    THE REPORT CARDS

    TOP OF THE CLASS: AGENCIES

    Student: Palmer Jarvis DDB, Vancouver and Toronto

    Grade: 431

    Times late

    Zero

    Growth

    PJ had an excellent year, with overall billings for 2001 expected to top last year’s total of $37 million. He can occasionally be immature, but seems to be guided by a deep-seated intelligence.

    Attitude

    PJ has never really had an attitude problem, and this year was no exception. He is generally popular with others in the agency field, and continues to attract talented people.

    Interests

    PJ seems to be developing a strong interest in French, particularly after losing the McDonald’s account due to a lack of representation in Quebec. His plans to acquire a Quebec-based agency over the next few months should help him become fluent.

    Participation

    PJ is very outgoing, especially when it comes to our neighbours to the south. He was thrilled to take on projects for Anheuser-Busch brands Bud Light, Budweiser and Doc Otis in the U.S., and appears to be making State-side expansion a priority.

    Weaknesses

    PJ has not exhibited any strong weaknesses, although he could continue to work on getting blue-chip national accounts.

    TOP OF THE CLASS: CLIENT

    Student: Labatt Breweries of Canada, Toronto

    Grade:107

    Growth

    Labatt’s creative output was strong this year, but it was more of a maintenance than a growth year.

    Attitude

    Tends to have control issues, believes the only way to get something done right is to do it herself.

    Interests

    Labatt shows a strong interest in tackling problems that afflict society, such as establishing an institute to help peers with time management.

    Participation

    Be it a downtown road hockey game, a diner condiment fight, an island getaway or a Stanley Cup party, Labatt is right there, right out of the blue.

    Next steps

    Labatt seems to be willing to take on huge tasks. We wish her the best in the new year.

    TOP OF THE CLASS: CREATIVE DIRECTOR

    Student: Zak Mroueh, creative director, Taxi

    Teacher: Paul Lavoie, president and co-founder, Taxi

    Grade: 266

    Days absent

    Zak has been absent from home much too frequently for his wife’s liking and has been warned several times this year, to no avail.

    Times late

    Often arrives late. His excuse is that he lives far from the office. Somewhere near the Quebec border. Pickering, I think.

    Growth

    I am happy to report that Zak’s capillary growth has diminished since his arrival at Taxi. He’s been keeping it very short and within the agency’s standards. (He swears by the #1 setting on his Philishave.)

    Attitude

    Work. Work. Work. Zak has had several sessions with a student counsellor and has shown significant improvement. Last Tuesday he remembered his birthday. In November.

    Interests

    In no particular order: Headlines. Product shots. Body copy. Logos. Storyboards.

    Participation

    President of the debating team. Shares his skills with his fellow students.

    Weaknesses

    D&AD, Obies, Cannes, Extras, One Show, London International Awards, A&DCC, Clios, CA, Bessies…

    Overall

    Hard work, generosity and genuine talent make our little Zak top of his class.

    TOP OF THE CLASS: ART DIRECTOR & COPYWRITER

    Students: Cosmo Campbell, art director; Alan Russell, copywriter

    Palmer Jarvis DDB, Vancouver

    Teacher: Randy Stein, creative director, Palmer Jarvis DDB, Vancouver

    Grade: 148 (Cosmo); 152 (Alan)

    Times late

    Luckily, due to outstanding driving habits learned from the ICBC, Al and Cosmo are never late.

    Growth

    By eating plenty of delicious and nutritious Sun-Rype products, Al and Cosmo are continuing to grow in a healthy manner.

    Attitude

    By spending lots of time at the Vancouver Aquarium, Al and Cosmo are able to remain calm and relaxed.

    Interests

    Curling up with a good book like the Telus Pages. Also Strategy’s Creative Report Card.

    Participation

    Thanks to Telus, Al and Cosmo are able – and eager – to participate even when they’re on the road. Be it by Internet, long distance, or mobile phone, Al and Cosmo are always in touch.

    Weaknesses

    A glacier-fresh Kokanee and Baywatch reruns on KVOS.

    THE RANKING

    OVERALL

    Agencies

    Palmer Jarvis DDB 431
    Taxi 263
    BBDO Canada 174
    Bryant, Fulton & Shee 142
    Cossette Communication-
    Marketing 90
    Rethink 75
    Ammirati Puris 74
    Roche Macaulay & Partners 60
    MacLaren McCann 48
    Ogilvy & Mather 47
    Grey Worldwide 37
    TBWAChiatDay 37
    Pirate Radio & Televsion 36
    Holmes & Lee 29
    Publicis 29
    Bos 26
    Bensimon*Byrne D’Arcy 23
    Leo Burnett 22
    Zig 21
    Critical Mass 18
    J. Walter Thompson 18
    Blitz Direct & Promotion 15
    Round Table Advertising 13
    The Crichton Kim-Kirkland
    Company 10
    Highwood Communications 9
    Diesel Marketing 8
    LG2 8
    Watt International 7
    Wolf Group Advertising 7
    Publicité Martin 6

    Clients

    Labatt Breweries 107
    Milestone Radio (Flow 93.5) 105
    Molson Breweries 80
    DaimlerChrysler Canada 79
    TV12/KVOS 66
    McDonald’s Restaurants of Canada 64
    ABC Canada Literacy Foundation 50
    The Spy Store 50
    Unilever 45
    Arthritis Society 43
    General Motors of Canada 38
    Nike Canada 38
    Clorox Company of Canada 36
    Ikea Germany 35
    Community Police Department of Vancouver 31
    Toronto Symphony Orchestra 29
    Polaroid Canada 26
    Chinet Company (Royal Chinet) 26
    La Fédération des producteurs de lait du Québec 26
    Vancouver International Film Festival 26
    Weather Network 25
    Rogers Cablesystems 22
    Earls Restaurants 21
    Sun-Rype 21
    Crime Stoppers 19
    Shoppers Drug Mart 19
    University of Toronto 19
    Playland 17
    Sears Canada 17
    Sony of Canada 17
    Bell Canada 16
    Pepsi-Cola Canada Beverages 16
    Pfizer Canada 15
    Telus 15
    La Presse 14
    Canadian Film Centre 13
    Toronto Worldwide
    Short Film Festival 13
    toronto.com 13
    Ralston Purina Canada 12
    tripeze.com 12
    Juvenile Diabetes Research Foundation 11
    University of Montreal 11
    Breast Cancer Society of Canada 10
    StockHouse Media 10
    Globe and Mail 9
    Humane Society of Canada 9
    Insurance Corporation of British Columbia 9
    Mercedes-Benz Canada 9
    Shaw Cablesystems 9
    Television Bureau of Canada 9
    Minute Maid Company of Canada 9
    Calgary Stampede 8
    Campbell Soup Company 8
    Eatons 8
    Evergreen Foundation 8
    Johnson & Johnson 8
    Kebecson 8
    Kodak Canada 8
    MSN.ca 8
    Anheuser Busch 7
    Art Gallery of Ontario 7
    Franks Nurseries 7
    Hallmark Cards 7
    Irv Silver (marriage counsellor) 7
    Lava 7
    St. John’s Ambulance 7
    Alzheimer Society of British Columbia 6
    Bentall Real Estate Services 6
    Bike Doctor 6
    Cineplex 6
    Le Journal de Montréal 6
    Panasonic Canada 6
    SAQ 6
    Slimfast 6
    Ayotte Drums 5
    Barfly Canada 5
    Bell Canada 5
    Gourmet Designs 5
    ITMB Publishing 5
    Nissan Canada 5
    Richmond Savings 5
    Vancouver Aquarium 5

    Creative directors

    Zak Mroueh
    Taxi
    266
    Paul Lavoie
    Taxi
    257
    Randy Stein
    Palmer Jarvis DDB
    251
    Jack Neary
    BBDO Canada
    146
    Michael McLaughlin
    BBDO Canada
    146
    Dan Scherk
    Bryant, Fulton & Shee
    141
    Lisa Francilia
    Bryant, Fulton & Shee
    141
    David Chiavegato
    Palmer Jarvis DDB
    128
    Rich Pryce-Jones
    Palmer Jarvis DDB
    128
    Dan Pawych
    Palmer Jarvis DDB
    97
    Mike Smith
    BBDO Canada
    84
    Steve Denvir
    BBDO Canada
    84
    Doug Robinson
    Ammirati Puris
    74
    Chris Staples
    Rethink
    66
    Neil McOstrich
    Palmer Jarvis DDB
    66
    Ian Grais
    Rethink
    65
    Geoffrey B. Roche
    Roche Macaulay & Partners
    51
    David Kelso
    MacLaren McCann
    47
    Marta Cutler
    MacLaren McCann
    47
    Craig Redmond
    BBDO Canada
    46
    Jim Garbutt
    Cossette Communication-Marketing
    45
    David Houghton
    BBDO Canada
    39
    Janet Kestin
    Ogilvy & Mather
    38
    Nancy Vonk
    Ogilvy & Mather
    38
    Benjamin Vendramin
    TBWAChiatDay
    37
    Pat Pirisi
    TBWAChiatDay
    37
    Jacques Labelle
    Cossette Communication-Marketing
    36
    Terry O’Reilly
    Pirate Radio & Television
    36
    Trevor McConnell
    Palmer Jarvis DDB
    36
    Marc Stoiber
    Grey Worldwide
    35
    Martin Beauvais
    BBDO Canada
    30
    Kerry Crawford
    Pirate Radio & Television
    29
    Peter Holmes
    Holmes & Lee
    29
    Roger Gariepy
    Bos
    29
    Tom Eymundson
    Pirate Radio & Television
    29
    David Hamilton
    Roche Macaulay & Partners
    26
    Jamie Way
    Bensimon*Byrne D’Arcy
    24
    Wain Choi
    Cossette Communication-Marketing
    24
    Graham Lee
    Roche Macaulay & Partners
    23
    Judy John
    Leo Burnett
    22
    Elspeth Lynn
    Zig
    21
    Lorraine Tao
    Zig
    21
    Glen Hunt
    Bensimon*Byrne D’Arcy
    20
    Marc Fortin
    Cossette Communication-Marketing
    20
    Robert Goulart
    MacLaren McCann
    19
    Duncan Bruce
    Publicis
    18
    Rick Kemp
    J. Walter Thompson
    18
    Patrick Beauduin
    Blitz Direct & Promotion
    15
    Mark Mizgala
    Palmer Jarvis DDB
    14
    Brent Peterson
    Round Table Advertising
    13
    Jane Hope
    Taxi
    12
    Linda Carte
    Roche Macaulay & Partners
    12
    Hugues Choquette
    Cossette Communication-Marketing
    11
    David Crichton
    The Crichton Kim-Kirkland Company
    10
    Jeff Lennard
    Highwood Communications
    9
    Scott Dube
    BBDO Canada
    9
    Steve Williams
    Highwood Communications
    9
    Gilles Chouinard
    LG2
    8
    Mike Sharma
    Ogilvy & Mather
    8
    Philippe Meunier
    Diesel Marketing
    8
    Steve Crawford
    Publicis
    8
    Yves Perrault
    Cossette Communication-Marketing
    8
    Gary Holme
    Wolf Group Advertising
    7
    Gary Oakley
    Watt International
    7
    André Dubois
    Blitz Direct & Promotion
    6
    Ian MacKellar
    BBDO Canada
    6

    Art directors

    Copywriters

    Cosmo Campbell
    Palmer Jarvis DDB
    148
    Christina Yu
    Taxi
    105
    Lisa Francilia
    Bryant, Fulton & Shee
    92
    Dean Lee
    Palmer Jarvis DDB
    89
    John Terry
    BBDO Canada
    81
    Daryl Gardiner
    Palmer Jarvis DDB
    69
    Shelley Weinreb
    Palmer Jarvis DDB, Grey Worldwide
    63
    Rich Pryce-Jones
    Palmer Jarvis DDB
    60

    Ian Grais
    Rethink
    55

    Mike Sundell
    Taxi
    52

    Paul Lavoie
    Taxi
    50

    Lance Martin
    Taxi
    43

    Christian Borstlap
    Taxi
    39

    Marketa Krivy
    Palmer Jarvis DDB
    33

    Alan Madill
    Taxi
    32

    Richard Mirabelli
    BBDO Canada
    31

    Simon Tuplin
    Roche Macaulay & Partners
    30

    David Houghton
    BBDO Canada
    29

    Peter Holmes
    Holmes & Lee
    29

    Cher Campbell
    Bryant, Fulton & Shee
    28

    Dave Federico
    Roche Macaulay & Partners
    28

    Martin Beauvais
    BBDO Canada
    26

    Troy McGuinness
    Ogilvy & Mather
    26

    Doug Robinson
    Ammirati Puris
    25

    Jean-François Bernier
    Bos
    25

    Benjamin Vendramin
    TBWAChiatDay
    24

    Darren Bennett
    Bryant, Fulton & Shee
    24

    Colin Brown
    Bensimon*Byrne D’Arcy
    23

    Robert Goulart
    MacLaren McCann
    23

    Martin Kann
    Rethink
    19

    Brad Wood
    Bensimon*Byrne D’Arcy
    18

    Cheryl Caplan
    Bensimon*Byrne D’Arcy
    18

    Ian Barry
    Bensimon*Byrne D’Arcy
    18

    Jeff Hilts
    MacLaren McCann
    16

    Wain Choi
    Cossette Communication-Marketing
    16

    Rick Kemp
    J. Walter Thompson
    15

    Israel Diaz
    Cossette Communication-Marketing
    14

    Jason Evans
    Palmer Jarvis DDB
    14

    Mark Mizgala
    Palmer Jarvis DDB
    14

    Nancy Mauro
    Cossette Communication-Marketing
    14

    Renée Hudon
    Cossette Communication-Marketing
    14

    Shelley Lewis
    Zig
    14

    Elspeth Lynn
    Zig
    13

    Mark Hesse
    Rethink
    13

    Rose Sauquillo
    Taxi
    13

    Alexandra Douglas
    BBDO Canada
    12

    Deborah Prenger
    Ammirati Puris
    12

    Todd Blevins
    Highwood Communications
    12

    Brent Peterson
    Round Table Advertising
    11

    Denis Desrochers
    Publicis
    11

    Edd Baptista
    Cossette Communication-Marketing
    11

    Guybrush Taylor
    TBWAChiatDay
    11

    Jean Hudon
    Cossette Communication-Marketing
    11

    Benjamin BenSimon
    Ammirati Puris
    9

    Chris Hobson
    Palmer Jarvis DDB
    9

    Gordon Marshall
    Taxi
    9

    Jeff Lennard
    Highwood Communications
    9

    Kerry Reynolds
    Leo Burnett
    9

    Lara Palmer
    Leo Burnett
    9

    Scott Dube
    BBDO Canada
    9

    Sean Davison
    Leo Burnett
    9

    Stephen Jurisic
    John Street
    9

    Steve Crawford
    Publicis Montreal
    9

    Daniel Vendramin
    TBWAChiatDay
    8

    John Bacic
    Ogilvy & Mather
    8

    Martin Cinq-Mars
    LG2
    8

    Noreel Asuro
    TBWA/Chiat/Day
    8

    Samantha McCormack
    Zig
    8

    Zak Mroueh
    Taxi
    8

    André Mantha
    Cossette Communication-Marketing
    7

    Anthony Wolch
    Publicis
    7

    Ian Letts
    Ogilvy & Mather
    7

    Marvin Magpile
    Wolf Group Advertising
    7

    André Dubois
    Blitz Direct & Promotion
    6

    Blaine Kennedy
    MacLaren McCann
    6

    Carlos Moreno
    MacLaren McCann
    6

    Gerald Flach
    MacLaren McCann
    6

    Joe Piccolo
    Rethink
    6

    Mark Tawse-Smith
    Publicis
    6

    Maxime Patenaude
    Publicité Martin
    6

    Michel Bélisle
    LG2
    6

    Mike Kirkland
    Ogilvy & Mather
    6

    Roger Ortiz
    Blitz Direct & Promotions
    6
    Alan Russell
    Palmer Jarvis DDB
    152
    Christina Yu
    Taxi
    105
    David Chiavegato
    Palmer Jarvis DDB
    95
    Dan Scherk
    Bryant, Fulton & Shee
    93
    Michael Clowater
    BBDO Canada
    81
    Zak Mroueh
    Taxi
    63
    Randy Stein
    Palmer Jarvis DDB
    53
    Suzanne Pope
    Taxi
    53
    David Ross
    Ogilvy & Mather
    40
    David Bonner
    BBDO Canada
    39
    Rich Pryce-Jones
    Palmer Jarvis DDB
    38
    Tom Goudie
    Ammirati Puris
    37
    Terry O’Reilly
    Pirate Radio & Television
    36
    Brent Wheeler
    Palmer Jarvis DDB
    34
    Rob Tarry
    Rethink
    34
    Ben Weinburg
    Palmer Jarvis DDB
    33
    Shawn McClenny
    Grey Worldwide
    33
    Terry Drummond
    Taxi
    32
    Chris Taciuk
    Roche Macaulay & Partners
    30
    Peter Holmes
    Holmes & Lee
    29
    Jim Diorio
    Roche Macaulay & Partners
    28
    Kim Gillis
    Bryant, Fulton & Shee
    28
    Peter Gardiner
    MacLaren McCann
    28
    Stephane Charier
    BBDO Canada
    27
    Andy Linardatos
    Rethink
    26
    Felix Légaré
    Bos
    26
    Pam Fraser
    Bryant, Fulton & Shee
    26
    Glen Hunt
    Bensimon*Byrne D’Arcy
    25
    David Hamilton
    MacLaren McCann
    23
    Chris Staples
    Rethink
    21
    Allen Oke
    J. Walter Thompson
    18
    Craig Redmond
    BBDO Canada
    17
    Israel Diaz
    Cossette Communication-Marketing
    17
    Nancy Mauro
    Cossette Communication-Marketing
    17
    Heather Vincent
    Rethink
    16
    Marc Fortin
    Blitz Direct & Promotion
    16
    Wade Hesson
    Zig
    14
    Darren Clarke
    TBWAChiatDay
    13
    Jane Murray
    Taxi
    13
    Lorraine Tao
    Zig
    13
    Tom Greco
    Round Table Advertising
    13
    Chad Kabigting
    Holmes & Lee
    12
    Hayes Steinberg
    Ammirati Puris
    12
    James Lee
    Palmer Jarvis DDB
    12
    Jamie Marcovitch
    BBDO Canada
    12
    Jason Evans
    Palmer Jarvis DDB
    12
    Noreen McDermott
    Taxi
    12
    Andrew Bradley
    Cossette Communication-Marketing
    11
    Anne Cournoyer
    Cossette Communication-Marketing
    11
    Bill Wodhams
    Cossette Communication-Marketing
    11
    Hugues Choquette
    Cossette Communication-Marketing
    11
    Mark Biernacki
    Ammirati Puris
    11
    Michael Blackmore
    TBWAChiatDay
    11
    Christian Desrosiers
    Publicis
    10
    Angus Tucker
    John Street
    9
    Ian MacKellar
    BBDO Canada
    9
    Marcus Sagar
    Leo Burnett
    9
    Pat Pirisi
    TBWAChiatDay
    9
    Stéphane Hamel
    Publicis
    9
    Caroline Barrette
    LG2
    8
    David Crichton
    The Crichton Kim-Kirkland Company
    8
    Marie-Claude Girard
    Blitz, Optimum Fusion
    8
    Martin Cinq-Mars
    LG2
    8
    Stefan Wegner
    TBWAChiatDay
    8
    Trent Burton
    Highwood Communications
    8
    André Marois
    Diesel Marketing
    7
    Gary Holme
    Wolf Group Advertising
    7
    Joseph Bonnici
    Palmer Jarvis DDB
    7
    Marc Cooper
    Publicis
    7
    Marvin Magpile
    Wolf Group Advertising
    7
    Michael Gelfand
    Ogilvy & Mather
    7
    Patrick Doyle
    Leo Burnett
    7
    Paul Little
    Palmer Jarvis DDB
    7
    Aubrey Singer
    TBWAChiatDay
    6
    Bill Parker
    Cossette Communication-Marketing
    6
    Brent Choi
    Publicis
    6
    James Dunlop
    MacLaren McCann
    6
    Michel Beaudet
    Publicis
    6
    Michel Bélisle
    LG2
    6
    Paul Evans
    MacLaren McCann
    6
    Paul Lavoie
    Taxi
    6
    Peter Ignazi
    MacLaren McCann
    6

    TELEVISION

    Agencies

    Palmer Jarvis DDB 127
    Taxi 61
    Ammirati Puris 38
    Roche Macaulay & Partners 35
    MacLaren McCann 31
    Bryant, Fulton & Shee 29
    Leo Burnett 20
    BBDO Canada 15
    Cossette Communication-Marketing 15
    J. Walter Thompson 15
    TBWAChiatDay 14
    Rethink 13
    Zig 13
    Bensimon*Byrne D’Arcy 12
    Bos 9
    Publicis 8
    Highwood Communications 6

    Clients

    Molson Breweries 62
    Labatt Breweries 49
    Ikea Germany 35
    Clorox Company of Canada 33
    Rogers Cablesystems 19
    Arthritis Society 17
    Vancouver International
    Film Festival 17
    Pfizer Canada 15
    Sony of Canada 15
    Unilever 15
    Juvenile Diabetes Research
    Foundation 11
    Breast Cancer Society of Canada 10
    Playland 10
    Telus 10
    Insurance Corporation of British Columbia 9
    Shaw Cablesystems 9
    Minute Maid Company of Canada 9
    Eatons 8
    Johnson & Johnson 8
    Sears Canada 8
    Anheuser Busch 7
    Globe and Mail 7
    Hallmark 7
    Loews Cineplex Entertainment 6
    Milestone Radio (Flow 93.5) 6
    Calgary Stampede 5
    Canadian Film Centre 5
    MSN.ca 5
    Pepsi-Cola Canada Beverages 5

    Creative directors

    David Chiavegato
    Palmer Jarvis DDB
    87
    Rich Pryce-Jones
    Palmer Jarvis DDB
    87
    Paul Lavoie
    Taxi
    61
    Zak Mroueh
    Taxi
    61
    Dan Pawych
    Palmer Jarvis DDB
    54
    Doug Robinson
    Ammirati Puris
    38
    Neil McOstrich
    Palmer Jarvis DDB
    36
    Geoffrey B. Roche
    Roche Macaulay & Partners
    35
    David Kelso
    MacLaren McCann
    31
    Marta Cutler
    MacLaren McCann
    31
    Dan Scherk
    Bryant, Fulton & Shee
    29
    Lisa Francilia
    Bryant, Fulton & Shee
    29
    Randy Stein
    Palmer Jarvis DDB
    28
    David Hamilton
    Roche Macaulay & Partners
    23
    Judy John
    Leo Burnett
    20
    Robert Goulart
    MacLaren McCann
    16
    Jack Neary
    BBDO Canada
    15
    Michael McLaughlin
    BBDO Canada
    15
    Rick Kemp
    J. Walter Thompson
    15
    Roger Gariepy
    Bos
    15
    Graham Lee
    Roche Macaulay & Partners
    14
    Chris Staples
    Rethink
    13
    Elspeth Lynn
    Zig
    13
    Ian Grais
    Rethink
    13
    Lorraine Tao
    Zig
    13
    Glen Hunt
    Bensimon*Byrne D’Arcy
    12
    Trevor McConnell
    Palmer Jarvis DDB
    12
    Benjamin Vendramin
    TBWAChiatDay
    11
    Pat Pirisi
    TBWAChiatDay
    11
    Duncan Bruce
    Publicis
    8
    Jacques Labelle
    Cossette Communication-Marketing
    8
    Craig Redmond
    BBDO Canada
    7
    Martin Beauvais
    BBDO Canada
    7
    Jeff Lennard
    Highwood Communications
    6
    Steve Williams
    Highwood Communications
    6

    Art directors

    Rich Pryce-Jones
    Palmer Jarvis DDB
    54
    Paul Lavoie
    Taxi
    50
    Marketa Krivy
    Palmer Jarvis DDB
    33
    Shelley Weinreb
    Palmer Jarvis DDB, Grey Worldwide
    33

    Simon Tuplin
    Roche Macaulay & Partners
    30
    Cosmo Campbell
    Palmer Jarvis DDB
    29
    Dave Federico
    Roche Macaulay & Partners
    19
    Doug Robinson
    Ammirati Puris
    16
    Jeff Hilts
    MacLaren McCann
    16
    Robert Goulart
    MacLaren McCann
    16
    Jean-François Bernier
    Bos
    15
    Rick Kemp
    J. Walter Thompson
    15
    Lisa Francilia
    Bryant, Fulton & Shee
    14
    Shelley Lewis
    Zig
    14
    Elspeth Lynn
    Zig
    13
    Ian Grais
    Rethink
    13
    Brad Wood
    Bensimon*Byrne D’Arcy
    12
    Cheryl Caplan
    Bensimon*Byrne D’Arcy
    12
    Colin Brown
    Bensimon*Byrne D’Arcy
    12
    Darren Bennett
    Bryant, Fulton & Shee
    12
    Deborah Prenger
    Ammirati Puris
    12
    Ian Barry
    Bensimon*Byrne D’Arcy
    12
    Dean Lee
    Palmer Jarvis DDB
    11
    Guybrush Taylor
    TBWAChiatDay
    11
    Lara Palmer
    Leo Burnett
    9
    Sean Davison
    Leo Burnett
    9
    Zak Mroueh
    Taxi
    8
    David Houghton
    BBDO Canada
    7
    Ian Letts
    Ogilvy & Mather
    7
    Kerry Reynolds
    Leo Burnett
    7
    Martin Beauvais
    BBDO Canada
    7
    Blaine Kennedy
    MacLaren McCann
    6
    Carlos Moreno
    MacLaren McCann
    6
    Christina Yu
    Taxi
    6
    Jeff Lennard
    Highwood Communications
    6
    Mark Tawse-Smith
    Publicis
    6
    Todd Blevins
    Highwood Communications
    6
    Rose Sauquillo
    Taxi
    5

    Copywriters

    David Chiavegato
    Palmer Jarvis DDB
    54
    Zak Mroueh
    Taxi
    50
    Ben Weinburg
    Palmer Jarvis DDB
    33
    Chris Taciuk
    Roche Macaulay & Partners
    30
    Tom Goudie
    Ammirati Puris
    28
    Alan Russell
    Palmer Jarvis DDB
    27
    Jim Diorio
    Roche Macaulay & Partners
    19
    David Hamilton
    MacLaren McCann
    16
    Peter Gardiner
    MacLaren McCann
    16
    Allen Oke
    J. Walter Thompson
    15
    Felix Légaré
    Bos
    15
    Dan Scherk
    Bryant, Fulton & Shee
    14
    Wade Hesson
    Zig
    14
    Lorraine Tao
    Zig
    13
    Glen Hunt
    Bensimon*Byrne D’Arcy
    12
    Pam Fraser
    Bryant, Fulton & Shee
    12
    Michael Blackmore
    TBWAChiatDay
    11
    Randy Stein
    Palmer Jarvis DDB
    10
    Rob Tarry
    Rethink
    10
    Marcus Sagar
    Leo Burnett
    9
    Craig Redmond
    BBDO Canada
    7
    Michael Gelfand
    Ogilvy & Mather
    7
    Patrick Doyle
    Leo Burnett
    7
    Stephane Charier
    BBDO Canada
    7
    Brent Choi
    Publicis
    6
    Christina Yu
    Taxi
    6
    Paul Evans
    MacLaren McCann
    6
    Paul Lavoie
    Taxi
    6
    Peter Ignazi
    MacLaren McCann
    6
    Trent Burton
    Highwood Communications
    6
    Jane Murray
    Taxi
    5
    Mark Mainguy
    Taxi
    5

    MAGAZINE

    Agencies

    Taxi 69
    Palmer Jarvis DDB 47
    BBDO Canada 40
    Ogilvy & Mather 29
    Bryant, Fulton & Shee 19
    Rethink 14
    Roche Macaulay & Partners 12
    Grey Worldwide 10
    Ammirati Puris 9
    Cossette Communication-Marketing 6
    MacLaren McCann 5

    Clients

    ABC Canada Literacy Foundation 32
    Milestone Radio (Flow 93.5) 26
    Chinet Company (Royal Chinet) 26
    Community Police Department of Vancouver 18
    Sun-Rype 15
    DaimlerChrysler Canada 14
    University of Toronto 14
    Arthritis Society 12
    Ralston Purina Canada 12
    La Fédération des producteurs de lait du Québec 12
    Unilever 12
    General Motors of Canada 9
    Polaroid Canada 9
    Campbell Soup Company 8

    Creative directors

    Zak Mroueh
    Taxi
    72
    Paul Lavoie
    Taxi
    69
    Randy Stein
    Palmer Jarvis DDB
    39
    Jack Neary
    BBDO Canada
    31
    Michael McLaughlin
    BBDO Canada
    31
    Janet Kestin
    Ogilvy & Mather
    29
    Nancy Vonk
    Ogilvy & Mather
    29
    Dan Scherk
    Bryant, Fulton & Shee
    19
    Lisa Francilia
    Bryant, Fulton & Shee
    19
    Craig Redmond
    BBDO Canada
    17
    David Houghton
    BBDO Canada
    17
    Mike Smith
    BBDO Canada
    14
    Steve Denvir
    BBDO Canada
    14
    Chris Staples
    Rethink
    13
    Ian Grais
    Rethink
    13
    Geoffrey B. Roche
    Roche Macaulay & Partners
    12
    Linda Carte
    Roche Macaulay & Partners
    12
    Martin Beauvais
    BBDO Canada
    12
    Doug Robinson
    Ammirati Puris
    9
    Marc Stoiber
    Grey Worldwide
    9

    Art directors

    Mike Sundell
    Taxi
    34
    Christina Yu
    Taxi
    26
    Troy McGuinness
    Ogilvy & Mather
    26
    Cher Campbell
    Bryant, Fulton & Shee
    18
    Cosmo Campbell
    Palmer Jarvis DDB
    18
    Richard Mirabelli
    BBDO Canada
    17
    Dean Lee
    Palmer Jarvis DDB
    15
    Lance Martin
    Taxi
    15
    Alan Madill
    Taxi
    14
    Christian Borstlap
    Taxi
    14
    John Terry
    BBDO Canada
    14
    Ian Grais
    Rethink
    12
    Martin Beauvais
    BBDO Canada
    12
    Lisa Francilia
    Bryant, Fulton & Shee
    9
    Shelley Weinreb
    Grey Worldwide
    9
    David Houghton
    BBDO Canada
    8

    Copywriters

    Suzanne Pope
    Taxi
    32
    Christina Yu
    Taxi
    26
    David Ross
    Ogilvy & Mather
    26
    Alan Russell
    Palmer Jarvis DDB
    18
    Kim Gillis
    Bryant, Fulton & Shee
    18
    David Bonner
    BBDO Canada
    17
    Brent Wheeler
    Palmer Jarvis DDB
    15
    Michael Clowater
    BBDO Canada
    14
    Terry Drummond
    Taxi
    14
    Andy Linardatos
    Rethink
    12
    Chris Staples
    Rethink
    12
    Peter Gardiner
    MacLaren McCann
    12
    Stephane Charier
    BBDO Canada
    12
    Dan Scherk
    Bryant, Fulton & Shee
    9
    Shawn McClenny
    Grey Worldwide
    9
    Craig Redmond
    BBDO Canada
    8

    OUT-OF-HOME

    Agencies

    Palmer Jarvis DDB 127
    BBDO Canada 65
    Taxi 56
    Cossette Communication-Marketing 27
    Bryant, Fulton & Shee 15
    Grey Worldwide 15
    Holmes & Lee 13
    Publicis 9
    TBWAChiatDay 8
    Bos 7
    Zig 6
    Bensimon*Byrne D’Arcy 5
    Wolf Group Advertising 5

    Clients

    TV12/KVOS 60
    Milestone Radio (Flow 93.5) 41
    McDonald’s Restaurants of Canada 31
    DaimlerChrysler Canada 26
    Crime Stoppers 16
    The Weather Network 13
    Toronto Worldwide Short Film Festival 13
    Nike Canada 11
    Pepsi-Cola Canada Beverages 11
    Polaroid Canada 9
    Shoppers Drug Mart 8
    La Fédération des producteurs de lait du Québec 8
    Lava 7
    Evergreen Foundation 6
    General Motors of Canada 6
    Slimfast 6
    tripeze.com 6
    Unilever 6
    Barfly 5
    Irv Silver (marriage counsellor) 5
    Sun-Rype 5

    Creative directors

    Randy Stein
    Palmer Jarvis DDB
    116
    Zak Mroueh
    Taxi
    56
    Jack Neary
    BBDO Canada
    55
    Michael McLaughlin
    BBDO Canada
    55
    Paul Lavoie
    Taxi
    53
    Mike Smith
    BBDO Canada
    32
    Steve Denvir
    BBDO Canada
    32
    Neil McOstrich
    Palmer Jarvis DDB
    23
    Jim Garbutt
    Cossette Communication-Marketing
    17
    Marc Stoiber
    Grey Worldwide
    15
    Dan Scherk
    Bryant, Fulton & Shee
    14
    Lisa Francilia
    Bryant, Fulton & Shee
    14
    Peter Holmes
    Holmes & Lee
    13
    Craig Redmond
    BBDO Canada
    12
    David Houghton
    BBDO Canada
    12
    Jamie Way
    Bensimon*Byrne D’Arcy
    8
    Trevor McConnell
    Palmer Jarvis DDB
    8
    Duncan Bruce
    Publicis
    7
    Elspeth Lynn
    Zig
    6
    Lorraine Tao
    Zig
    6
    Scott Dube
    BBDO Canada
    6

    Art directors

    Cosmo Campbell
    Palmer Jarvis DDB
    81
    Daryl Gardiner
    Palmer Jarvis DDB
    60
    Christina Yu
    Taxi
    41
    John Terry
    BBDO Canada
    32
    Dean Lee
    Palmer Jarvis DDB
    30
    Israel Diaz
    Cossette Communication-Marketing
    14
    Lance Martin
    Taxi
    14
    Nancy Mauro
    Cossette Communication-Marketing
    14
    Alan Madill
    Taxi
    13
    Peter Holmes
    Holmes & Lee
    13
    Alexandra Douglas
    BBDO Canada
    12
    David Houghton
    BBDO Canada
    12
    Shelley Weinreb
    Grey Worldwide,Palmer Jarvis DDB
    12
    Benjamin Vendramin
    TBWAChiatDay
    8
    Christian Borstlap
    Taxi
    8
    Daniel Vendramin
    TBWAChiatDay
    8
    Anthony Wolch
    Publicis
    7
    Darren Bennett
    Bryant, Fulton & Shee
    7
    Lisa Francilia
    Bryant, Fulton & Shee
    7
    Samantha McCormack
    Zig
    6
    Scott Dube
    BBDO Canada
    6

    Copywriters

    Alan Russell
    Palmer Jarvis DDB
    85
    Christina Yu
    Taxi
    41
    Michael Clowater
    BBDO Canada
    32
    Randy Stein
    Palmer Jarvis DDB
    24
    Shawn McClenny
    Grey Worldwide
    15
    David Bonner
    BBDO Canada
    14
    Israel Diaz
    Cossette Communication-Marketing
    14
    Nancy Mauro
    Cossette Communication-Marketing
    14
    Peter Holmes
    Holmes & Lee
    13
    Terry Drummond
    Taxi
    13
    Jamie Marcovitch
    BBDO Canada
    12
    Dan Scherk
    Bryant, Fulton & Shee
    7
    Glen Hunt
    Bensimon*Byrne D’Arcy
    7
    Marc Cooper
    Publicis
    7
    Pam Fraser
    Bryant, Fulton & Shee
    7
    Aubrey Singer
    TBWAChiatDay
    6
    Chad Kabigting
    Holmes & Lee
    6
    Ian MacKeller
    BBDO Canada
    6
    Pat Pirisi
    TBWAChiatDay
    6
    Gary Holme
    Wolf Group Advertising
    5
    Marvin Magpile
    Wolf Group Advertising
    5

    RADIO

    Agencies

    Palmer Jarvis DDB 38
    Pirate Radio & Televsion 36
    Rethink 22
    Ammirati Puris 9
    Bryant, Fulton & Shee 6
    The Crichton Kim-Kirkland Company 6

    Clients

    Labatt Breweries 47
    Toronto Symphony Orchestra 29
    Earls Restaurants 18
    Art Gallery of Ontario 7

    Creative directors

    Dan Pawych
    Palmer Jarvis DDB
    38
    David Chiavegato
    Palmer Jarvis DDB
    38
    Rich Pryce-Jones
    Palmer Jarvis DDB
    38
    Terry O’Reilly
    Pirate Radio & Television
    36
    Kerry Crawford
    Pirate Radio & Television
    29
    Tom Eymundson
    Pirate Radio & Television
    29
    Ian Grais
    Rethink
    14
    Chris Staples
    Rethink
    13
    Doug Robinson
    Ammirati Puris
    9
    Dan Scherk
    Bryant, Fulton & Shee
    6
    David Crichton
    The Crichton Kim-Kirkland Company
    6

    Lisa Francilia
    Bryant, Fulton & Shee
    6

    Copywriters

    David Chiavegato
    Palmer Jarvis DDB
    38
    Rich Pryce-Jones
    Palmer Jarvis DDB
    38
    Terry O’Reilly
    Pirate Radio & Television
    36
    Rob Tarry
    Rethink
    19
    Hayes Steinberg
    Ammirati Puris
    9
    David Crichton
    The Crichton Kim-Kirkland Company
    6
    Heather Vincent
    Rethink
    6

    NEWSPAPER

    Agencies

    Taxi 59
    BBDO Canada 35
    Bryant, Fulton & Shee 27
    Palmer Jarvis DDB 19
    Cossette Communication-Marketing 16
    Rethink 15
    Roche Macaulay & Partners 13

    Clients

    DaimlerChrysler Canada 35
    Milestone Radio (Flow 93.5) 32
    ABC Canada Literacy Foundation 18
    The Spy Store 14
    Arthritis Society 12
    General Motors of Canada 11
    Community Police Department of Vancouver 9
    Mercedes-Benz Canada 9
    StockHouse Media 9
    Richmond Savings 5
    University of Toronto 5

    Creative directors

    Zak Mroueh
    Taxi
    59
    Paul Lavoie
    Taxi
    56
    Jack Neary
    BBDO Canada
    35
    Michael McLaughlin
    BBDO Canada
    35
    Mike Smith
    BBDO Canada
    35
    Steve Denvir
    BBDO Canada
    35
    Dan Scherk
    Bryant, Fulton & Shee
    27
    Lisa Francilia
    Bryant, Fulton & Shee
    27
    Randy Stein
    Palmer Jarvis DDB
    19
    Chris Staples
    Rethink
    15
    Ian Grais
    Rethink
    15
    Jim Garbutt
    Cossette Communication-Marketing
    13
    Wain Choi
    Cossette Communication-Marketing
    11
    Graham Lee
    Roche Macaulay & Partners
    9

    Art directors

    John Terry
    BBDO Canada
    35
    Christina Yu
    Taxi
    32
    Mike Sundell
    Taxi
    18
    Christian Borstlap
    Taxi
    17
    Lisa Francilia
    Bryant, Fulton & Shee
    15
    Cosmo Campbell
    Palmer Jarvis DDB
    14
    Ian Grais
    Rethink
    10
    Cher Campbell
    Bryant, Fulton & Shee
    9
    Dave Federico
    Roche Macaulay & Partners
    9
    Lance Martin
    Taxi
    9
    Mark Hesse
    Rethink
    9
    Wain Choi
    Cossette Communication-Marketing
    7
    Alan Madill
    Taxi
    5
    Martin Kann
    Rethink
    5

    Copywriters

    Michael Clowater
    BBDO Canada
    35
    Christina Yu
    Taxi
    32
    Suzanne Pope
    Taxi
    18
    Dan Scherk
    Bryant, Fulton & Shee
    15
    Alan Russell
    Palmer Jarvis DDB
    14
    Andy Linardatos
    Rethink
    14
    Chris Staples
    Rethink
    9
    Jim Diorio
    Roche Macaulay & Partners
    9
    Kim Gillis
    Bryant, Fulton & Shee
    9
    Bill Wodhams
    Cossette Communication-Marketing
    5
    Terry Drummond
    Taxi
    5
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