Correction
Re: 'Are bigger agencies better?' Strategy, March 25/02. It was incorrectly stated that international agency group Cordiant is owned by the Saatchi brothers. Cordiant was the name assumed by the holding company for Bates and Saatchi & Saatchi after the departure of Charles and Maurice Saatchi in 1995. Cordiant Communications Group currently owns Bates and 25% of the Zenith Optimedia Group. Saatchi & Saatchi was bought by Publicis Group in mid-2000.
Re: ‘Are bigger agencies better?’ Strategy, March 25/02. It was incorrectly stated that international agency group Cordiant is owned by the Saatchi brothers. Cordiant was the name assumed by the holding company for Bates and Saatchi & Saatchi after the departure of Charles and Maurice Saatchi in 1995. Cordiant Communications Group currently owns Bates and 25% of the Zenith Optimedia Group. Saatchi & Saatchi was bought by Publicis Group in mid-2000.
