Clarification

In the 'E-mail marketing begins to flourish in La Belle Province - French-speaking demographics and distinct sensibilities present unique challenges' article (Strategy Direct+Interactive May 20, 2002), we reported that Tokom was L'Oreal Canada's Montreal-based interactive shop. To clarify, the Quebec interactive firm does interactive work on a project basis for L'Oreal, and is just one of the cosmetic giant's many partners.

In the ‘E-mail marketing begins to flourish in La Belle Province – French-speaking demographics and distinct sensibilities present unique challenges’ article (Strategy Direct+Interactive May 20, 2002), we reported that Tokom was L’Oreal Canada’s Montreal-based interactive shop. To clarify, the Quebec interactive firm does interactive work on a project basis for L’Oreal, and is just one of the cosmetic giant’s many partners.