Corrections
In the story 'Ludicrous mandated confusion' (Strategy, June 3/02, p. 17), it was incorrectly stated that Wyeth-Ayerst Canada switched to running unbranded ads for Alesse following a request from Health Canada. In fact, the company switched to running only branded ads. Also, an image accompanying the article depicted the U.S. Web site for Alesse, not the Canadian campaign referred to in the story.
In the story ‘Ludicrous mandated confusion’ (Strategy, June 3/02, p. 17), it was incorrectly stated that Wyeth-Ayerst Canada switched to running unbranded ads for Alesse following a request from Health Canada. In fact, the company switched to running only branded ads. Also, an image accompanying the article depicted the U.S. Web site for Alesse, not the Canadian campaign referred to in the story.
In a recent Movers and Shakers column (Strategy, June 3/02, p. 7), it was reported that Larry Gordon, David Innis and Derek Neal have left Vickers & Benson Arnold to start their own agency; Non-Fat. The new shop is, in fact, called Fat Free.
