The right match?

The panel:

The panel:

Bruce Claassen, CEO, Genesis Media

Betty Alexander, principal, Xposure PR

Kirk Sharpley, president, KCS Marketing Group

Pete McAskile, CEO & CD, Second Dimension International

Major sponsor

Astral Media

Film festivals sponsored

Toronto, Montreal, Halifax

Major films sponsored at the Toronto International Film Festival

Opening Night: Ararat, Canadian director Atom Egoyan’s controversial film about genocide in Armenia

Compatibility rating (out of five)

Bruce: *

Betty: *****

Kirk: ****

Pete: ****

Comments on the match

Bruce: ‘I can’t imagine the original developers of Astral would be very happy with this match.’

Betty: ‘Nice show of support for the Canadian film industry.’

Kirk: ‘Not as chancy as it would be for, say, a bank.’

Major sponsor

National Bank Financial

Film festivals sponsored

Toronto

Major films sponsored at the Toronto International Film Festival

Closing Night: Brian De Palma’s film noir, Femme Fatale, starring Antonio Banderas as a voyeuristic photographer

Compatibility rating (out of five)

Bruce: *****

Betty: ***

Kirk: ****

Pete: ***

Comments on the match

Bruce: ‘Perfect. Banks are not normally risk-takers but NBF can probably afford this one.’

Kirk: ‘Banks deal with la vie noire every day anyway, so this is probably fine.’

Major sponsor

*AGF

Film festivals sponsored

Toronto, Montreal, Vancouver, Calgary

Major films sponsored at the Toronto International Film Festival

Gala: Antwone Fisher, the directorial debut of actor Denzel Washington, who plays a navy psychiatrist

Compatibility rating (out of five)

Bruce: ***

Betty: *****

Kirk: *****

Pete: ****

Comments on the match

Bruce: ‘A sailor goes to a shrink. Hmm. The Denzel factor won’t hurt them.’

Betty: ‘Denzel and the story line will appeal to boomers who are dying to retire, perhaps with AGF’s help.’

Major sponsor

*Bell Canada

Film festivals sponsored

Toronto, Vancouver

Major films sponsored at the Toronto International Film Festival

Gala: The Other Side of the Bed, sub-titled comedy about friendship from Spanish director Emilio Martinez-Lazaro

Compatibility rating (out of five)

Bruce: **

Betty: ***

Kirk: ***

Pete: ****

Comments on the match

Bruce: ‘I don’t think Bell wins with this one.’

Pete: ‘Friendship and communication – probably good because Bell’s in the communication business.’

Major sponsor

Rogers

Film festivals sponsored

Vancouver, Toronto

Major films sponsored at the Toronto International Film Festival

Gala: White Oleander, drama starring Michelle Pfeiffer as a murderous poet and Renee Zellweger as her victim

Compatibility rating (out of five)

Bruce: *****

Betty: *****

Kirk: *****

Pete: ****

Comments on the match

Bruce: ‘This one will probably skew well for women, who are the heaviest TV viewers, so Rogers wins.’

Major sponsor

National Post

Film festivals sponsored

Toronto

Major films sponsored at the Toronto International Film Festival

Gala: Canadian director David Cronenberg’s Spider, a psychological thriller about a schizophrenic man played by Ralph Fiennes

Compatibility rating (out of five)

Bruce: ****

Betty: *****

Kirk: ****

Pete: *****

Comments on the match

Bruce: ‘With Cronenberg, it might be a bit off the wall but for the Post, why not?’

Betty: ‘Cronenberg’s movies are always edgy, provocative and controversial – I think that’s a good image for the paper.’

Major sponsor

Really Creative Ideas

Film festivals sponsored

Toronto

Major films sponsored at the Toronto International Film Festival

Gala: The Four Feathers, remake of a ’30s epic about courage and honour starring Heath Ledger and Kate Hudson

Compatibility rating (out of five)

Bruce: ****

Betty: *****

Kirk: ****

Pete: *****

Comments on the match

Kirk: ‘A stirring drama about a young man’s courage – sponsored by a plucky young company? Yes.’

Pete: ‘Probably a perfect match.’

Major sponsor

Blake Cassells Graydon LLT

Film festivals sponsored

Toronto

Major films sponsored at the Toronto International Film Festival

Gala: director Joel Schumacher’s Phone Booth, a drama starring Kiefer Sutherland as a baddie and Colin Farrell, as – get this – a media consultant

Compatibility rating (out of five)

Bruce: ****

Betty: ****

Kirk: ***

Pete: ***

Comments on the match

Bruce: ‘Bell should have had this one.’

Pete: ‘Mystery, violence, blood? Nothing unusual for a big law firm, but it probably wouldn’t have been their first choice.’

* platinum level sponsor