Briefly noted

A new Canadian luxury lifestyle magazine called Rich Guy Magazine launches Sept. 26. The magazine will feature jets, cars, cigars, yachts and fine clothing. It will target rich guys. The magazine will be published quarterly, with the www.richguymag.com Web site updated weekly. The magazine is published by Toronto-based Samcom Interactive Media.

*Rich and proud

A new Canadian luxury lifestyle magazine called Rich Guy Magazine launches Sept. 26. The magazine will feature jets, cars, cigars, yachts and fine clothing. It will target rich guys. The magazine will be published quarterly, with the www.richguymag.com Web site updated weekly. The magazine is published by Toronto-based Samcom Interactive Media.

*This tombstone brought to you by…

A Sydney, Australia-based cemetery is offering corporations the opportunity to sponsor the grave sites of well-known Aussies. In return for refurbishing the sites and chipping in for the upkeep (estimated at about $600 a year), sponsors receive a bronze plaque right on the grave to acknowledge their generosity. So far, only one sponsor has taken the Waverly Cemetery up on the offer: the Royal Aeronautical Society has signed on to sponsor the grave of groundbreaking aviator Lawrence Hargrave.

*McDonald’s ties to ABC launch

ABC has enlisted long-time marketing partner McDonald’s to help promote the shows airing in its fall 8 to 9 p.m. time slot. The U.S. ‘Happy Hour’ promo will feature a sweeps running from Sept. 23 through Oct. 7 that consumers can enter via the ABC.com Web site or by filling out forms available at McDonald’s. The cross-promotion will be pushed via window signage, bags, tray liners and posters at participating U.S. McDonald’s outlets, as well as by spots airing on ABC.