Lowe RMP – a shoed cobbler

I recently returned from a visit with Toronto direct agency Lowe RMP. They just finished a bit of a re-branding exercise that includes new logo (in keeping with Lowe groups globally), and [cue drum roll] the launch of a nifty new - and thorough, I might add - Web site. Can I please get an AMEN?!

I recently returned from a visit with Toronto direct agency Lowe RMP. They just finished a bit of a re-branding exercise that includes new logo (in keeping with Lowe groups globally), and [cue drum roll] the launch of a nifty new – and thorough, I might add – Web site. Can I please get an AMEN?!

Why? you ask. Those of you who have tried – unsuccessfully I suspect – to do any kind of background research on Canadian direct marketing agencies will know exactly what I mean. I’m talking about those ‘other’ agency sites that have made their temporary ‘coming soon’ notice a permanent site fixture… or the ones where finding a flippin’ phone number can be a chore, to say nothing of dredging up a client list.

Remind you of the shoeless cobbler? As Lowe RMP pres Peter Coish says: ‘Agencies spend all this time telling clients to get into interactive, and yet often, they don’t even do a very good job branding themselves online.’ Either that or the Web site becomes a ‘creative’ exercise and the real point of it – to impart information – is forgotten, he adds.

If you ask me, the Lowe site is proof that you can be both creative, and informative – all the while maintaining, if not increasing, your brand profile. Now wouldn’t that better serve clients, and prospective clients, new talent and yes, even the press?

Cheers – BJ

PS: As true direct marketers, it should be noted that the folks at Lowe have even included a couple of attractive offers to visitors… check it out at <http://www.lowermp.com>.