Senior Judges

GOODWIN GIBSON, CMA RSVP Awards Co-Chair, Chair, Senior Judges Committee

GOODWIN GIBSON, CMA RSVP Awards Co-Chair, Chair, Senior Judges Committee

Goodwin Gibson is vice-president and general manager of Blitz, the relationship marketing division of Canada’s largest marketing communications company, The Cossette Communication Group. In this capacity, Gibson oversees the database management and analysis, direct marketing and sales promotion activities for the Toronto organization whose clients include, Bell, Bell Sympatico, Bell ExpressVu, Shoppers Drug Mart, General Motors, Petro-Canada, Moneris, JD Edwards, Oracle and Crystal Decisions. Blitz specializes in knowledge-based, data triggered marketing and the successful deployment of customer relationship management solutions through its proprietary method known as Variation MarketingTM.

ROBERT MORGAN, CMA RSVP Awards Co-Chair, Chair, CMA RSVP Strategic Planning Committee

Robert Morgan is executive vice-president and general manager of Brann, Toronto. He has over 18 years of experience managing complex integrated marketing programs for clients in sectors including financial, retail, telecommunications and utilities. His leadership of the Brann Toronto office is guided by a passion to bring indispensable strategic thinking with a solid execution mandate to clients. Morgan was co-chair of the 2000/1 RSVP Awards and chair of the long-term strategic planning committee for the CMA. In 2000, 2001 and 2002, Morgan was the CMA RSVP Awards co-chair, and chair of Awards Strategic Planning. He continues to work closely with that organization on its development and future plans for the CMA Awards.


Sue Austin is a senior partner at OgilvyOne, Toronto. She currently has responsibility for the American Express business. After spending time in the brokerage industry with Wood Gundy and securing her MBA, she joined American Express. Her 12 years there encompassed every aspect of the Consumer Services Group, culminating in responsibility for charge card loyalty, membership rewards, advertising and the Front Of The Line. In her spare time she sits on the board of directors for the Asthma Society and is a member of the Queen’s University Council.


Zak Bailey is director, direct response marketing at The Arthritis Society – Ontario Division. With over 15 years of experience, he helps donors give gifts through direct response. He was previously VP marketing and communications at the Canadian Centre for Philanthropy. Bailey is an active volunteer with the Association of Fundraising Professionals, the CMA’s Non-Profit Council Executive, the Toronto Community Foundation/Lesbian Gay Community Appeal’s Building Futures Campaign, and In Kind Canada. He teaches at Ryerson University.


Marilyn Bassin is managing director, marketing for RBC Royal Bank. Her more than 17 years of experience in the direct marketing arena has spanned both the agency and client side. Bassin honed her direct marketing expertise in the agency world, working in the DM branches of leading agencies, including J. Walter Thompson, Ogilvy & Mather and Cossette Communications. She subsequently moved client-side, entering financial services with CIBC, followed by RBC Royal Bank, where she now leads a highly respected team of relationship marketers.


Patrick Beauduin is vice-president, creative at Blitz in Montreal. A Belgian, he wrote for agencies like Euro RSCG, TBWA and NCK, before opening his own Brussels shop, Kadratura. Beauduin came to Canada eight years ago and became vice-president and creative director at Montreal agency BCP. He has been with Cossette Group for six years, working on accounts such as Bell, Bombardier and Roche Diagnostics. He has also served as the chairman of the Mondial de la publicité francophone. In 2002, Beauduin represented Canada as a judge at Cannes.


Ted Boyd is president of Iceberg Media, Toronto. He joined Iceberg in 2000, bringing with him a wealth of marketing and new media management experience. Prior to Iceberg, Boyd was president of Indigo Online. He has also held executive positions at Young & Rubicam Canada – where he provided Web strategies for Ford, AT&T and Whitehall-Robins, among others – and at A.C. Nielsen Canada. Boyd is also the former president and chair of the Internet Advertising Bureau of Canada and a past Canadian representative on the Audit Bureau of Circulation’s Interactive Media Liaison Committee.


Susan Carr is president of MC Direct + Healthcare, Toronto, one of Canada’s largest fully independent direct response agencies. With over 18 years of experience in the marketing business, Carr has been client, agency and supplier. As one of Canada’s premier financial services and telecommunications marketers, she has championed the innovative use of database development, management and analytics and has fostered a culture of entrepreneurial innovation and personal integrity at MC Direct.


With over 20 years of experience in retail banking, Cathy Daniels is managing director, customer knowledge management for Bank of Montreal, Toronto. Over the past six years she has built and led the group responsible for customer analysis and database marketing. Key areas of focus have been the development of the Bank’s customer segmentation and profitability schemes, evolving to CRM strategy and implementation.

Jennifer L. Douglas

Jennifer L. Douglas is general manager, credit and loyalty marketing for Hudson’s Bay Company, Toronto. She joined the company in 2000 as director of credit marketing, overseeing all marketing efforts for the HBC, Bay and Zellers credit card products. In 2001, her purview was expanded to include loyalty marketing. In this role, she is responsible for all marketing activities related to the HBC Rewards program. This past March, she was promoted to general manager. Prior to joining HBC, Douglas spent three years at Bell Canada as associate director/director of marketing.


Claude Dumoulin is vice-president, creative director with Carlson Marketing Group Canada, Toronto. He heads up a creative team offering programs for some of Canada’s leading corporations in diverse fields – financial, pharmaceutical, automotive, and travel. With over 20 years experience in direct marketing, he currently specializes in developing collateral that builds strong relationships for his clients – with employees, partners, and customers. Prior to joining Carlson, Dumoulin was at major agencies including FCB Direct, J. Walter Thompson, and Grey Advertising, Montreal. He has produced campaigns for such clients as IBM and Royal Bank.


Catherine Frank is senior vice-president, director of client services at Palmer Jarvis DDB’s Toronto office. Her diverse background includes several years at Leo Burnett, where she worked on both Procter & Gamble and Neilson-Cadbury. While at MacLaren McCann, her accounts included Tele-Direct and Lipton. Frank’s renowned Cadbury Crispy Crunch ‘Couples’ campaign drove the brand to number one for four years. She also developed work for Coca-Cola that ran in 29 countries. Since joining PJ DDB in 1997, she has been part of the management team that has grown the Toronto office to more than double the business.


Michael Griffiths is senior vice-president creative director for Wunderman, Toronto, where he has headed the department for the past six years building one of the most prolific teams in the industry. Previously, Griffiths was associate creative director at TBWAChiatDay, where he helped launch and build that agency’s direct marketing capability. He got his start in the industry at Ogilvy & Mather Direct, where he became an award-winning writer and astute direct marketer. Griffiths has had extensive experience in integrated disciplines across diverse categories.


Maura Hanley is vice-president, response advertising at MBS The Media Company, Toronto. She joined MBS four years ago to establish a direct response media division and currently heads a team of 10 specialists working in multimedia brand response, DRTV and interactive media. Hanley has extensive experience in the financial, communications and technology sectors. She began her career 14 years ago at O&M, went client side to Unitel then joined MBS from HYPN.


Anthony Lovell is the president of Lovell & Company, a Toronto-based consulting firm specializing in the not-for-profit sector. He has extensive fundraising experience and has built some of the strongest direct marketing programs in Canada. His programs have won a number of RSVPs, and the coveted Vic Perry award. In 1994 Lovell was honoured by the Direct Marketing Association of Toronto with the ‘Direct Marketer of the Year’ award. He has also written and taught extensively on the subject of direct marketing.


Richard Marcil is vice president, CRM and eBusiness, at McNeil Consumer Healthcare, Guelph, a Johnson & Johnson company. His career spans a number of roles on the client side, including professional and retail sales, professional and consumer marketing, eBusiness and one-to-one marketing. In his current capacity, Marcil is responsible for the development of consumer relationship management capabilities across a number of Johnson & Johnson companies, leveraging leading brands in health care, beauty care and packaged goods.


Dean Maruna joined FCB Direct, Toronto, as vice-president, creative director, in April of this year, after six years with Mosaic Direct and Interactive, which he co-founded in 1995. His love of direct marketing started early, first as a freelance copywriter, then as a partner in a successful mail order company. Maruna joined Ogilvy & Mather Direct in 1990, and has extensive B2B experience. Over the years, he has utilized virtually all media available in the execution of response-driven campaigns. Maruna has been the recipient of numerous awards including RSVPs, Echoes and Caples.


Before starting McDonnell Haynes, Toronto, John McDonnell was an art director in Canada, Australia and the U.K. His print and television credits include Labatt, GM, Honda, P&G, Whitehall Pharmaceuticals, TD Canada Trust and Bank of Montreal. At McDonnell Haynes he has created advertising and promotional campaigns in all media, a variety of corporate communications and many direct marketing programs. He created the visual image of Four Seasons Hotels, which was an important part of their growth from a Toronto-based company to an international hotel and resort power.


Brenda McNeilly is vice-president, creative director for direct response at Grey, Toronto. She helped create and launch Roots Air, and also oversees Grey’s direct-to-consumer accounts. After several years in advertising and retail agencies, McNeilly became sold on direct after working at TMS Marketing on some of the industry’s biggest players. She later joined Wunderman Cato Johnson. With over 15 years in direct, McNeilly is the recipient of over 30 RSVP awards, a Caples and two Mobius awards. Her Roots Air work has been honoured by Applied Arts and the Advertising and Design Club of Canada.


As an outsource contact centre industry founder, Dorothy Millman created DMS Market Services, Toronto, in 1972, and went on to become president and CEO of Phonettix Intelecom and vice-chair of Minacs Worldwide. Her visionary outlook accelerated the adoption of technological solutions in Canada. Millman is launching a new contact centre managed services business that will provide a next-generation technology platform to enterprises and outsourcers. It will enable companies to deliver outstanding customer care using a fully integrated, Web-enabled voice over IP platform supporting multimedia agents.


Scott Pinkney is vice-president and creative director of FCB Direct, Toronto. His career began in 1986 at Ogilvy & Mather Direct, New York. After four years, Pinkney transferred to the London office to gain international experience; three years later he moved to Toronto. In 1995 he co-founded Mosaic Direct and Interactive where he helped build a world-class DM agency. In April, Pinkney joined FCB Direct. In addition to direct marketing, Pinkney has created integrated campaigns using print, television and interactive media. He has won RSVPs, Echoes, Caples and the London Festival Awards.


Stuart Sherman is partner, Bayview Capital Corporation He founded Interactive Marketing Concepts (IMC), Toronto and was president and the core of its strategic planning process. He has worked for clients like the Department of National Defence, Kraft, NATO, Shell and Unilever. With over 12 years experience in integrated marketing and communications, Sherman has worked in sectors including financial services, telecommunications, recruiting, military and automotive. He is known for providing strategic direction in integrating direct, digital and data-based marketing approaches into traditional marketing organizations.


Guy Stevenson is managing director of OgilvyOne worldwide. He has 17 years of direct marketing experience, including 15 at OgilvyOne. In 2000, he was appointed to the worldwide board. Stevenson has worked on a wide range of accounts in both the business-to-business and consumer marketing fields including FedEx, American Express and DuPont Agricultural. Two years ago, he was responsible for the launch of the Ogilvy B2B Practice, a worldwide first in the Ogilvy global network. The Practice is comprised of senior executives available to provide high-level client consulting.


Darlene Storey is director of marketing and communications at Transcontinental Media in Toronto.


Bryan Tenenhouse is senior vice-president, creative director at vbdi, Toronto. Among many career highlights, he is responsible for launching both The Co-operators brand, and the multi-award-winning DirectProtect Auto Insurance. Two of his most recent campaigns were rated as ‘Two of the Top Six of the Year’ by Strategy Direct + Interactive. Tenenhouse has won RSVP awards for almost every year he’s been in the business, in addition to several international awards. Along with his many other CMA responsibilities, he is vice-chair of the Direct Mail Council and a member of the CMA Awards Strategic Planning Committee.


Curtis Wolowich has served as associate creative director at Proximity Canada, Toronto, since joining in 2001. While supervising the creative, he’s also very busy creating work for clients like Ontario Tourism, Campbell’s, Pepsi, Sears, Rogers and Guinness. Prior to this Wolowich spent four years as creative director with The Pente Corporation. He has over 17 years of experience in both advertising and direct marketing at such agencies as FCB, Young & Rubicam, MacLaren Lintas and Bowen & Binstock.