And the judges are…

Geoff Linton
Geoff Linton is marketing professor at Conestoga College in Kitchener-Waterloo and is a member of the Professors Academy of the DMA.

Geoff Linton

Geoff Linton is marketing professor at Conestoga College in Kitchener-Waterloo and is a member of the Professors Academy of the DMA. He is also co-founder of boutique direct marketing agency Inbox Marketer of Guelph. Linton is a ‘marketing engineer’ with over 13 years of applied marketing experience in database marketing, consumer packaged goods and entrepreneurial businesses.

Previously, he was director of marketing at a high-tech start-up and an associate director with Air Miles, where he spearheaded targeted marketing initiatives in the financial services, retail and services sectors. Over his marketing career Linton has worked with such organizations as Altamira Financial Services, MGI/Roxio, American Express, A&P supermarkets, LCBO, Goodyear Tires, General Mills, Coca Cola, Reebok and numerous retailers.

Jeanette Shaheen

Jeanette Shaheen is marketing manager, campaigns, for Mississauga-based World Vision Canada, an international Christian relief and development organization. In this capacity, Shaheen is responsible for leading a cross-functional team in the development of integrated marketing campaigns. Prior to joining World Vision in 1996, she was VP, marketing for MAP Canada International and associate VP, marketing at Burlington, Ont.-based Crossroads Christian Communications Inc. Combining over 18 years of marketing experience with a strong compassion for the poor, Shaheen finds satisfaction in raising awareness and funding for the needs of children around the world.

Lorena Chiarotto

Lorena Chiarotto is direct response director at Toronto-based Halogen (the DR division of Starcom Mediavest Group), which provides a full range of DR media planning and execution services. A seven-year veteran of DR Media, she has worked at OgilvyOne and more recently at Mindshare, planning on everything from automobiles to lotteries to pharmaceuticals.

Halogen was launched in the fall of 2001 – tracking, analysis and reporting are key to its services, just as real time evaluation of results is critical to success in direct response advertising.

Beverley McLean

Beverley McLean is the associate manager, direct mail for The Easter Seal Society, Ontario, where she is dedicated to raising funds to help ‘kids with physical disabilities succeed.’ Beverley has been working in direct marketing in for 15 years. She has worked with organizations such as Toronto Humane Society, Providence Centre Foundation, and Canadian Diabetes Association – National Office. Beverley is also a member of the board for the Canadian Horticultural Therapy Association.

Jim Tobin

Jim Tobin is director of marketing programs and operations at Toronto-based Scotiabank, in the retail marketing division. In this capacity, Tobin manages the strategic development and implementation of all retail marketing programs for advertising, in-branch collateral and POP, and the implementation of all direct mail initiatives. Prior to his tenure at Scotiabank, Tobin spent 25 years in a number of integrated advertising and communications firms in Europe.

Mona Goldstein

Mona Goldstein is president of The Goldstein Group, a Toronto-based marketing and communications consultancy that offers companies extensive experience in developing feasibility studies, business cases and implementation plans, and provides executive coaching, training and facilitation services. Goldstein is a member of the Board of Directors of Reader’s Digest Canada, chair of Ariad Custom Communication’s Advisory Board and vice-chairman of Toronto-based advertising agency tattoo direct & digital. She brings her clients a wealth of knowledge acquired during 16 years as president of direct marketing advertising agency Wunderman Cato Johnson.

A past chairman of the Canadian Marketing Association, Goldstein is also a member of the Board of Trustees of the United Way of Greater Toronto, the Baycrest Centre’s Endowments Committee, the Advisory Committee for Marketing Management Programs for Seneca College and the New Israel Fund’s Steering Committee. The recipient of numerous awards, including DMAT’s 1995 Direct Marketer of the Year, Goldstein also received last year’s CMA Director’s Choice award.

David Foy

David Foy is president of Toronto-based AMW Direct, a division of Axmith, McIntyre, Wicht. With over 18 years of direct marketing experience, Foy is responsible for program planning, mailing strategy, overseeing all creative design, copywriting and production co-ordination of the direct response campaigns for the company’s corporate and non-profit clients.

Prior to joining AMW Direct in 1997, Foy built successful direct marketing campaigns for such major organizations as American Express, DuPont Canada, Lever Brothers, Procter & Gamble, Bell Canada, Dow Chemical, Thomas Cook Travel, IBM and Gilbey Canada. He also serves on the Board of Directors for Second Harvest, Canada’s largest perishable food recovery program that feeds the hungry and homeless in the GTA, and he has also served on communication task forces for both the Canadian Cancer Society – Ontario Division and The Arthritis Society.