Top campaigns

Strategy Direct+Interactive asked the judges to pick their favourite three campaigns of the total 21 campaigns under review.

Strategy Direct+Interactive asked the judges to pick their favourite three campaigns of the total 21 campaigns under review. Here are the top six, in order of most-votes-garnered, according to our distinguished panel:

1. McNeil Living Well Program – ‘share of household’ integrated multi-channel strategy, created by MacLaren MRM

2. The Sony Store Entry Draft – database-driven sports card promotion for sales associates, created by Lowe RMP

3. Grand & Toy Shoebox – business development executive mailing, created by Lowe RMP

4. BC Tourism 2002 BC Escapes – Canadian and U.S. integrated direct response campaign, created by Blitz

5. AIG Coffee Talk Integrated – direct mail and DRTV acquisition campaign, created by OgilvyOne worldwide

6. Daily Bread Food Bank Appeal – emergency food drive campaign and Web site, created by Lowe RMP