McDonald’s ads impress – finally

I really like McDonald’s billboard campaign, (soft-serve ice cream with icebergs, and spoon and fork grabbing the salad). Finally good stuff coming out for McDonald’s. Seems like ages.

Daniel Charron, Creative Director, Republik advertising + design, Montreal

Lose the Bell ad

Regarding Viewpoint (Strategy, Aug. 11/03, p. 13), I couldn’t agree more with John Burghardt’s perspective on the recent Bell advertising. I hope they read it and do something about it. I never want to see the current ad, of the woman searching for her shoe, ever again since it doesn’t make any sense. When I first saw the ad I thought Bell had gone into the moving business. Realizing they had not, I am still at a loss as to what the ad was for.

James MacIntosh, Marketing Manager, Schick Canada, division of Energizer Canada, Toronto

Jeep Dodge ads too clever

I really love those Jeep Dodge ‘Summer Clearout Event’ spots – the ones where the chubby guy substitutes for the husband whose wife is giving birth, or where he’s the woman at the altar.

Very funny, but too clever to be selling cars. So clever you could sub in any brand at the end, from chocolate bars to Lear jets, and the spot would still work.

That’s a problem when there isn’t a whole helluva lot separating car brands these days. Ah well, at least they’re a step up from Chrysler’s promotional tie-in to The Hulk. This is about cars, not cereal!

Gregory Skinner, Strategic Director, MINA Market Intelligence, Toronto

Send in your rant (adsthatsuck@strategymag.com) or rave (adsthatrock@strategymag.com) and you might win some goodies. This issue’s winner is Gregory Skinner.