* 46.4% of Canada’s labour force, or 2,316,530 workers, are female
(source: Labour Branch of Human Resources Development Canada)
* 65% of Canadian mothers are employed, 70% of them full-time (Canadian Policy Research Networks)
* Seven in 10 employed women with at least one child under 16 were employed full-time in 1999
(Joanne Yaccato’s The 80% Minority)
* Working women influence 95% of consumer purchases (Centre for Women’s Research)
* Women control 80% of all consumer dollars spent in North America (The 80% Minority)
* Women make up 52.7% of professionals (Labour Branch of Human Resources Development Canada)
* 34% of all Canadian businesses are owned by women (StatsCan)
* 36% of Canadian women (18+) own or lease the household vehicle and 43% are the most
frequent driver of the household vehicle (Print Measurement Bureau)