Movers & Shakers

MARKETERS

MARKETERS

Andrew Black has been named president and CEO of the newly formed Virgin Mobile Canada, which will cater exclusively to the youth market. Black began his career in 1984 when he joined Colgate Palmolive in Toronto. He then moved south of the border where he has held numerous jobs, most recently as president of Enfield, Conn.-based LEGO Americas.

Jointly owned by Richard Branson’s The Virgin Group in the U.K. and Toronto-based Bell Mobility, the new brand will launch into the Canadian mobile market in the near future.

Toronto-based Altamira Investment Services has hired Rick Fiamelli as VP, marketing. He will be responsible for the overall corporate marketing strategy. Fiamelli hails from Seagram Canada, where he spent over 20 years, most recently as VP marketing.

Sony of Canada has named Doug Wilson as president & COO. Wilson will be responsible for the overall performance of the company, including meeting its fiscal, brand and customer satisfaction objectives. He brings almost 20 years of experience to the role, most recently as president of Sony Logistics America.

TIME Canada has promoted Kris Menon to the position of national director of marketing. Menon joined the publication in March of 2000 and was most recently its Canadian marketing manager, a role in which he oversaw the planning, creation and execution of marketing and media programs. With this current promotion, Menon adds to those duties the responsibility for marketing Sports Illustrated and People in Canada.

Sentry Select Capital in Toronto has appointed Brian McOstrich to the post of VP marketing. Prior to joining the firm, McOstrich, who has 10 years of experience in financial marketing, held the position of VP, brand management and advertising at a leading wealth management company.

The Canadian Soccer Association, Ottawa, in partnership with Toronto-based IMG Canada, has hired Chris Collie as managing director of Soccer Canada Properties, the marketing arm of the Association. In this post, he will oversee television distribution, corporate partnerships and promotional exposure. Collie recently completed a 13-year career in strategic marketing and promotions with Canadian Tire.

AGENCIES

Marilyn Barefoot has been appointed to VP, client services at Cossette Communication Group in Toronto. She will act as the national and convergent leader for the McDonald’s Canada account, a position previously held by Laurie Laykish who left Cossette in January to become VP, marketing at McDonald’s.

Prior to joining Cossette, Barefoot ran her own marketing agency called Square Peg, which has since closed.

Also at Cossette Toronto, Bill Durnan has been named CD after a stint as chief strategic officer of Cossette’s Nucleus Strategic Core Properties where he worked with clients on a strategic and creative development process. Durnan replaces Stephen Creet who has decided to take a leave of absence to reflect on his own future career aspirations.