The goal was to let everyone know that Indigo now stocks your favourite cuppa joe alongside the reading material, so the Grey
team came up with the idea of depicting Starbucks’ ubiquitous cup icon in an arrestingly informative fashion. The posters will be in all
Starbucks located in Indigo book stores across the country
thoughout the summer.
Dead simple, dead clever.
client: Starbucks Coffee Canada
marketing director: Karin Koonings
agency: Grey Worldwide Northwest
creative directors: Jeff Lewis, David Wong, Michele Riml
art director: David Wong
copywriter: Michele Riml
digital artist: Bart Allan
account service: Lisa Bishop, Mary Birchard
