Food+Beverage
The Hive named creative AOR for Astro
The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.
Doritos launches a streamer for fans of Ketchup
PepsiCo combines content and snack bingeing to herald the return of the “uniquely Canadian” LTO.
Arterra gets more playful with hard sparkling sodas
From Shopper Marketing Report: The maker of Inniskillin and Jackson Triggs wines caters to more tastes with its first RTD drinks.
Neale’s Sweet ‘n Nice adds vibrancy to the ice cream aisle
The Caribbean-inspired brand adjusted promotion plans for its national expansion.
Peanut butter demand ‘through the roof’ for Smuckers
The company is making sure its Jif brand stands out and earns market share with digital pushes and measured innovation.
Earth’s Own creates a grant to change how we eat
The plant-based beverage brand is giving funding and promotion to organizations that can help its own mission of saving the planet.
Maple Leaf helps families make the jump to plant-based
A campaign for the brand’s new “50/50″ products takes inspiration from TikTok to show parents there is a gateway to eating less meat.
Real Canadian Superstore gets real with dads
The Loblaw banner built off its “Shop Like a Mother” brand platform to show how dads were “kicking up” Father’s Day at home.
Empire’s private label penetration is growing
Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.
Paramount creates an automated restaurant
The new Box’d concept was created to handle online orders, but now helps address customer concerns about dining in.
Somersby opens its own farmers market
Looking to keep up growth in the category, Carlsberg’s cider brand leans on local roots to create trial for new product innovations.
Inabuggy helps CPG stand out in grocery delivery
Amid a surge in orders, the service has seen big interest in helping brands make cash-back and discount offers.
Sapsucker builds the market for water from maple trees
The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.
Will consumers hail this Caesar?
Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.
How to premiumize seafood in a can
Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.
