Food & Beverage
Becel tickles your punny bone for its latest margarine innovation
An eight-minute compilation of oat-based wordplay is a continuation of the brand’s efforts to respond to trends in food.
Hershey goes grassroots to activate its NBA partnership
Circle K takeovers and contesting are part of a donate-with-purchase push to build and upgrade basketball courts for youth.
Campbell’s celebrates Andy Warhol to ‘pop’ at shelf
The soup brand’s LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.
Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?
The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.
Johnsonville squeezes a lot of everyday moments into its sausage campaign
The brand focuses on versatility in its first effort handled entirely by a Canadian agency.
How Sobeys is feeding Olympic appetites
The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.
Vitamix is blending some vibrancy into its marketing
Colourful scenes and macro food photography are meant to give the brand a more fun place in the kitchen.
Casa Mendosa revisits soap opera melodrama
The Weston tortilla brand goes national in an attempt to own a growing bakery category.
More Rewards pledges more support for sports
Save-On-Foods’ loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.
Campbell’s wants you to raise your own tomatoes
The CPG is driving home a message about sustainable agriculture to keep demand from the winter strong through gardening season.
Perrier cozies up to the arts world again
The brand maintains its legacy of creative collaborations, this time to stand out in a competitive sparkling water aisle.
How Funyuns fit with Frito-Lay’s cost-conscious plan
The U.S. cult favourite is part of a new line of value snacks the company hopes will answer an increasingly important consumer need.
Sobeys grows excitement for produce with in-store farms
From Shopper Marketing Report: Having gardens in-store will cut the grocer’s carbon footprint and capitalize on home cooking.
How Vejii plans to help vegan go mainstream
The B.C.-based food marketplace offers products from big name brands and local startups to capture a growing consumer base.
ACE Bakery wants to be a kitchen staple
Digital creative and a first-of-its-kind program with PC Express aims to give the brand a place outside of special occasions.
