Food & Beverage
PC Insiders Report turns up the variety for summer
Loblaw is also giving the magazine a bigger in-store presence and integrating plant-based products into its wider assortment.
Roar Beverages tries to cut through better-for-you clutter
The brand is opting for vibrant, colourful digital ads to draw eyeballs and trial in a crowded beverage space.
Tim Hortons goes with coffee for new Justin Bieber collab
“Biebs Brew” not only aims to replicate last year’s success, but ties back to the QSR’s “Back to Basics” strategy.
How the economic climate is shaping grocery shopping
A joint report from Caddle and IRI reveals Canadians are far less brand loyal and more likely to switch to get a deal.
Catelli pasta gets a new look that’s easier to navigate
The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.
Wendy’s reimagines a classic tagline to introduce its breakfast menu
By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.
Cattlemen’s Association addresses the cow in the room
The organization counters climate concerns about beef by presenting the upsides.
Happy Pops takes its treats to Wonderland
The all-natural frozen treat is the theme park’s official frozen stick as it continues to boost appeal with adults and kids.
Metro, Giant Tiger and Dollarama join Instacart
The addition of more grocery and specialty retailers is the latest sign the ultra-fast delivery economy is still heating up.
Boursin wants to be more than a premium snack
From Shopper Marketing Report: The cheese brand’s contest aims to make inroads in less formal occasions, like brunch.
Dr Pepper gets ‘ridonculous’ with cream soda LTO
The beverage brand is calling out its blend of 24 flavours and FOMO appeal.
KD is debating the merits of its new flavours on Twitch
Kraft Heinz returns to the streaming platform to drive Gen Z interest in its latest product innovation.
DoorDash gives people one less thing to stress about
The delivery service shifts focus from its restaurants to its customers in a campaign geared towards helping manage hectic To Do lists.
Sales jump but profits slump at Maple Leaf Foods in Q1
Pandemic absenteeism, weather, new facilities and acute inflation were cited as challenges that offset promising performance.
Kraft Heinz sticks to a simple approach for hazelnut
The company’s effort to challenge Nutella focuses on the ingredients and varieties families care about.
