Food & Beverage
PepsiCo joins forces with Beyond Meat
With their new joint venture, the companies will work together to create and promote plant-based snacks and beverages.
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
BioSteel looks to ball with Circle K
The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.
Fever-Tree Canada branches out its sampling
The premium mixer brand partners with a premium hotel for a dining experience to drive more awareness in Canada.
Metro’s new health labels come with a dose of data
From Shopper Marketing Report: The grocer is deepening its insights by letting shoppers search products by 50 different attributes.
Sabra looks to influence snackers with influencers
The hummus brand’s digital campaign touts its versatility and plant-based status in the hopes of luring millennial shoppers.
Cadbury Dairy Milk refresh is cuckoo for cocoa stuff
The new look includes a redrawn wordmark, iconography and typography to reinforce the feel-good product story.
Rubicon Exotic sees green in coconut water
The exotic fruit specialist hopes a big shopper presence for a new organic drink will help it stand out in a mainstreamed category.
Boston Pizza answers real demand with a fake cryogenics program
The restaurant is trying to rally more take-out sales and keep up momentum for a promotion that taps its customers’ nostalgia.
Lactalis buys Agropur’s Canadian yogurt business
The deal will add the Iogo and Olympic brands to a portfolio that has been deemed an area of growth for the company.
Heinz By Nature welcomes the first lockdown babies
The relaunched Kraft Heinz baby food brand is giving out COVID-inspired merch to stand out in a category with no clear leader.
Snack bar hopes its launch in Canada will bear fruit
LA-based That’s It is coming to grocery and aims to differentiate by promoting products that are “free from the top 12 allergens.”
Impulse buys are still vital to the future of snacking
Euromonitor explores ways snack brands can continue to drive spontaneous purchases in an online world.
Why DavidsTea launched a seasonal subscription box
The “Tea Tasting Club” will help the company with sampling, education and community-building as it transitions to a digital model.
IGA looks to bring more donors into the fold
Origami ornaments that feature in yet another touching holiday spot are being sold at the cash register to drive donations for charity.
