Food & Beverage
General Mills is ‘rebuilding’ its marketing spending
The company is boosting spend to not just invest in big brands, but get high-quality first-party data on its consumers.
Immunity boosting is driving health trends
Research from Social Nature also finds transparency is important to Canadians, but brands should avoid the clinical approach.
KD adds pumpkin spice to its noodles (and its ecomm push)
Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.
Greenhouse sticks to its plant roots in first national campaign
The juice co. debuts new ads that flaunt the essence of its brand.
Lassonde makes its push to ditch plastic hard to miss
The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.
Viveau certifies its radical transparency
The half-mineral water, half-juice beverage hopes a visible stamp of approval will strengthen its market proposition.
Scout is taking canned seafood out of centre store
From Shopper Marketing Report: The brand aims to represent craftsmanship by moving to the deli and launching culinary tools.
Mission: Impossible (Foods)
The California-based ‘food tech’ company has come to Canada. Can it displace incumbents by having celebrity chefs do the selling?
Chefs Plate sorts out a place in the meal kit market
Demand is up but so are financial worries, so the relative newcomer leans into being a practical option.
Goldfish imagines itself as the snack for childhood creativity
The Campbell’s brand launches a new platform to have a more purposeful place in families’ lives, in addition to their pantries.
Why Moxie’s wanted its own online ordering platform
With X-Dine, the restaurant chain is hoping to learn more about its customers by nurturing a direct relationship.
Oikos repositions to show foodies its versatility
Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.
Bimbo relaunches Oroweat to reach organic bread lovers
From Shopper Marketing Report: Windmills and other green touchstones play up the brand’s sustainability in-store.
Elmhurst 1925 seeks to stir up plant-based milk
The legacy brand from New York brings a prestige approach to its Canadian launch.
BC Dairy helps itself by helping food service
The industry association shows new pairings and occasions to reinvigorate an important line of business.
