Food & Beverage
Jackson-Triggs embraces its mass appeal
Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.
Activia shows its pride for ‘gutsy’ women
The Danone brand pivots its equity in the functional benefits of yogurt into a more emotionally relevant positioning.
SkipTheDishes wants to own the pre-game moment
The food delivery brand debuts a new strategy for activating its hockey sponsorship portfolio.
What Mondelez has in store for Halloween
From Shopper Marketing Report: How the company plans to drive 50% growth and what changes are coming for other holidays.
Guru teams up with a Quebec reality show
The energy drink is reaching out to outdoor enthusiasts and fans of the hit show, Occupation Double.
Astro keeps it simple at shelf
Lactalis feels some functional benefits (like those for its new Protein & Fibre yogurt) are compelling enough to stand out on their own.
How IGA’s home ec classes help serve a greater household need
The grocer is helping families manage money and time concerns that start in the kitchen.
Ritual cooks up a fresh post-pandemic positioning
The food ordering app is launching a rare mass campaign to speak up about the work it has done supporting local restaurants.
Gud finds a less-aggressive voice for its sports drink
The brand moves away from the category’s “hulking-out” imagery to try to appeal to a broader audience.
Quaker is hoping to score in-store with a big Hockey Canada contest
The brand’s effort to win breakfast comes with a “can’t miss” display.
McCormick brings more meaning to the fall season
From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.
Grocers’ buy local programs help Quinta disrupt quinoa
The Guelph brand believes there’s room for a made-in-Canada option in a category dominated by imports.
A bigger bar could be a secret to Caramilk’s success
The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.
Cracker Barrel brings the swagger back to cheese
Building on the popularity of a previous campaign, the company leans into an over-the-top love for its hero product.
Why Loblaw is avoiding the hard sell in its new content series
New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.
