Food & Beverage

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PC Insiders Report turns up the variety for summer

Loblaw is also giving the magazine a bigger in-store presence and integrating plant-based products into its wider assortment.

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Roar Beverages tries to cut through better-for-you clutter

The brand is opting for vibrant, colourful digital ads to draw eyeballs and trial in a crowded beverage space.

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Tim Hortons goes with coffee for new Justin Bieber collab

“Biebs Brew” not only aims to replicate last year’s success, but ties back to the QSR’s “Back to Basics” strategy.

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How the economic climate is shaping grocery shopping

A joint report from Caddle and IRI reveals Canadians are far less brand loyal and more likely to switch to get a deal.

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Catelli pasta gets a new look that’s easier to navigate

The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.

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Wendy’s reimagines a classic tagline to introduce its breakfast menu

By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.

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Cattlemen’s Association addresses the cow in the room

The organization counters climate concerns about beef by presenting the upsides.

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Happy Pops takes its treats to Wonderland

The all-natural frozen treat is the theme park’s official frozen stick as it continues to boost appeal with adults and kids.

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Metro, Giant Tiger and Dollarama join Instacart

The addition of more grocery and specialty retailers is the latest sign the ultra-fast delivery economy is still heating up.

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Boursin wants to be more than a premium snack

From Shopper Marketing Report: The cheese brand’s contest aims to make inroads in less formal occasions, like brunch.

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Dr Pepper gets ‘ridonculous’ with cream soda LTO

The beverage brand is calling out its blend of 24 flavours and FOMO appeal.

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KD is debating the merits of its new flavours on Twitch

Kraft Heinz returns to the streaming platform to drive Gen Z interest in its latest product innovation.

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DoorDash gives people one less thing to stress about

The delivery service shifts focus from its restaurants to its customers in a campaign geared towards helping manage hectic To Do lists.

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Sales jump but profits slump at Maple Leaf Foods in Q1

Pandemic absenteeism, weather, new facilities and acute inflation were cited as challenges that offset promising performance.

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Kraft Heinz sticks to a simple approach for hazelnut

The company’s effort to challenge Nutella focuses on the ingredients and varieties families care about.