Food+Beverage

sapsucker-cans

Sapsucker builds the market for water from maple trees

The health-focused sparkling water brand is using meal kits to drive targeted trial and household penetration.

End Cap - LCBO

Will consumers hail this Caesar?

Matt & Steve’s grows from garnishes to ready-to-drink, as it looks to take some market share away from Mott’s.

scout2

How to premiumize seafood in a can

Scout Canning pivots from foodservice to consumer sales with the help of DTC sampling.

oikoslamb

Oikos wants you to cook with yogurt

The Danone brand’s live-streamed cooking series aims to get consumers to think of Greek yogurt during more meal occasions.

CCFI

Canadian Centre for Food Integrity boosts the food system

The organization has begun a strategic plan to begin more direct communications with consumers.

assorted-citrus-fruits-and-vegetables-952476

How have 2020′s food trends changed?

Food marketing agency Nourish updates its predictions to see which pandemic behaviours are here to stay.

Beyond Sausage_Variety

Beyond Meat gets ready for barbecue season

The leader in plant-based meat launches its first sausages by adding more focus on the versatility of its products.

Sheep Black Wine Inc--Modern winery Sheep Black Wine launches st

Making wine in a box premium

Stel + Mar is trying to shed the baggage of cans and Tetra Paks to reach millennials who want quality and convenience.

Grocery, CPG, retail

How brand investment plans will resonate beyond the pandemic

Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?

Fresh City Gerrard

Has the online grocery boom changed Toronto’s Fresh City Farms for good?

Why the organic grocer went through with a physical retail expansion amid unheard-of demand for online grocery.

SkipTheDishes_Hamm

SkipTheDishes gives a virtual tour of generosity

Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.

plantpantry

Greenhouse finds new opportunities for itself and suppliers

In addition to helping food companies hit by closures, theThe juicer has seen a sales lift from its products moving to the impulse lane of grocery stores.

Good Sunday Inc--Meet Good Sunday- the millennial-owned gin soda

Good Sunday fills a healthy niche in ready-to-drink gin

The upstart brand tries to promote itself in a buzzy category, despite many methods being taken off the table.

hershey-ice-bars

Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

gay-lea-1

Gay Lea sends baking kits to families and frontline workers

The dairy co-op finds a DTC route to promote the benefits of baking after an Easter campaign was cancelled.