Food & Beverage

Cadbury-Caramilk-shopper-marketing

What Mondelez has in store for Halloween

From Shopper Marketing Report: How the company plans to drive 50% growth and what changes are coming for other holidays.

Guru-shopper-program

Guru teams up with a Quebec reality show

The energy drink is reaching out to outdoor enthusiasts and fans of the hit show, Occupation Double.

Main-Astro

Astro keeps it simple at shelf

Lactalis feels some functional benefits (like those for its new Protein & Fibre yogurt) are compelling enough to stand out on their own.

ricardo-iga

How IGA’s home ec classes help serve a greater household need

The grocer is helping families manage money and time concerns that start in the kitchen.

Ritual

Ritual cooks up a fresh post-pandemic positioning

The food ordering app is launching a rare mass campaign to speak up about the work it has done supporting local restaurants.

GUD can drops

Gud finds a less-aggressive voice for its sports drink

The brand moves away from the category’s “hulking-out” imagery to try to appeal to a broader audience.

Quaker-shopper-image

Quaker is hoping to score in-store with a big Hockey Canada contest

The brand’s effort to win breakfast comes with a “can’t miss” display.

Make Meals with More Meaning (2)

McCormick brings more meaning to the fall season

From Shopper Marketing Report: Displays for Club House and French’s address preventing hunger at schools ahead of Thanksgiving.

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Grocers’ buy local programs help Quinta disrupt quinoa

The Guelph brand believes there’s room for a made-in-Canada option in a category dominated by imports.

Caramilk-shopper-campaign

A bigger bar could be a secret to Caramilk’s success

The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.

CB_1x1-Office_ENG

Cracker Barrel brings the swagger back to cheese

Building on the popularity of a previous campaign, the company leans into an over-the-top love for its hero product.

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Why Loblaw is avoiding the hard sell in its new content series

New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.

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Dairy Farmers of Newfoundland and Labrador get 2% more silly

Over-the-top ads aim to show how easy a nutritional, tasty diet can be.

cheese-world

Lactalis takes specialty cheese direct-to-consumer

In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.

Astro-yogourt

Astro aims to refuel fibre-deficient Canadians

The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.