Food & Beverage

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Campbell’s to keep marketing investment ‘stable’

With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.

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Cobs Bread bakes up a new loyalty program

The bakery retailer is going digital while carving out a niche between grocery and independents.

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High Liner is going to market much more aggressively

The Nova Scotia-based frozen seafood company recently announced a doubling of Q2 profits as a result of its efforts.

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Unilever tries to put a dent in Heinz’s ketchup supremacy

Sir Kensington’s is bringing its premium positioning to Canada, but entering an established category is an uphill battle.

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BC Dairy goes bold to help people be proud about milk

An avant-garde creative approach aims to empower young people who are hesitant to publicly embrace the foods they love.

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Q2 numbers reveal Maple Leaf is strong in meat, weak in plant

The food company sees profits slide, despite revenue growth, as it completes renovation work on its two key plant-based brands.

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Air Miles and Voila bring a points partnership to life with popsicles

With help from Happy Pops, a co-branded sampling truck has been promoting the loyalty program and delivery platform.

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Nothing But ventures outdoors

Wine pairings and a mobile ranger sampling station are helping the Gay Lea snack brand meet adventurers where they are.

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Nearly one-third of energy drink buyers consume them daily

The latest data from Caddle reveals brand is much more important to men.

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PepsiCo sells Tropicana, Naked following decades of juice sales decline

The $3.3 billion transaction will see PAI Partners become a majority shareholder.

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Oasis finds solace in everyday moments

A. Lassonde’s flagship brand evolves its platform and packaging as the juice maker trims its portfolio of sub-brands.

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Kettle samples top-selling SKUs at Trailhead Place

In a first-of-its-kind waterfront program, the Campbell brand joins the likes of Beyond Meat and Smirnoff, which are also activating on-site.

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Too Good to Go partners with Toronto retailers and restos to tackle food waste

The global app helps connect consumers with ‘surprise bags’ of discounted products.

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What Kraft Heinz and Subway are doing right with their Food Banks partnerships

The companies offer important lessons to other brands that are struggling to connect their support to other brand initiatives.

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Queen St. Bakery stands up for bread in first national campaign

Olympian Alysha Newman helps debunk health misconceptions about baked goods.