Food & Beverage

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How are global crises shaping food trends?

From Shopper Marketing Report: How generational divides, sustainability and purchase habits will shape the year ahead.

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Kinder is cracking the Canadian market with augmented reality eggs

Ferrero is extending the playability of its surprise toys through the Applaydu app.

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Hershey is making sure it’s impossible to miss its Kisses in store

The CPG’s big displays aim to capture attention during an increased-frequency holiday shopping period.

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Lactalis is making drinkable yogurt appeal to parents

According to the CGP, Iogo Nano’s practical size and sugar content is resonating with its target during back to school.

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Smucker ‘sticking to its guns’ on marketing spend

The company says it can increase its investment when it needs to, but its current approach is working for now.

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Very Good Butchers pushes a meaty message to instill taste trust

The plant-based brand zeroes in on a universal insight it hopes transcends brand agnosticism in the category.

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IGA once again links camaraderie with giving

The grocer’s annual feel-good holiday spot focuses in on two demos impacted by the pandemic: youth and seniors.

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Hershey Kisses brings the Kissletoe to holiday reunions

With pandemic restrictions easing, the confectionery has created new digital activations to celebrate being together.

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Egg Farmers of Canada write a book to crack down on egg myths

The wisecracking book aims to counteract notions about health that have trickled down to younger consumers.

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Violife throws down the dairy-free gauntlet

From Shopper Marketing Report: A big in-store push is daring people to switch to vegan cheese during the holidays.

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Ontario Beef draws on local products to make new pairings

The association steps up its marketing by tackling a few misconceptions at once.

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Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.

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Dairy Farmers of Ontario link quality to community

The latest iteration of “Dairy Done Right” shows how producers pride in their work benefits more families than just their own.

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Sol’s founder goes on tour to build loyalty

The plant-based food brand goes grassroots to get consumers to stick in an increasingly competitive category.