Food & Beverage

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Coke celebrates Christmas togetherness on a rooftop

The holiday campaign taps into the “so close yet so far” feeling people across the world can relate to about their neighbours.

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Dairy Farmers of Ontario link quality to community

The latest iteration of “Dairy Done Right” shows how producers pride in their work benefits more families than just their own.

Sol

Sol’s founder goes on tour to build loyalty

The plant-based food brand goes grassroots to get consumers to stick in an increasingly competitive category.

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Nescafe’s (literal) coffee table ties back to a sustainability landmark

Furniture made from coffee grounds is drawing attention to the Cup of Respect program.

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Mondelez wants a bigger share of the holidays

The company has innovated some of its most-loved brands to perform better during the biggest confectionery opportunity of the year.

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Sustainable innovations don’t all need to be ‘moonshots’

From the C-Suite newsletter: WGSN suggests the best results for food companies come from proven, scaleable options.

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Burger King channels classic horror to make the Franken Whopper come alive

The QSR is using social buzz to drive adoption for its ordering app.

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SodaStream makes a “huge” in-store commitment to its latest additions

PepsiCo goes “big and bold” to continue education and awareness at the moment of truth.

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Sol embraces Destini in an ecommerce bid

Amid growth in brick-and-mortar, the brand seeks to expand into white space where plant-based is under-represented.

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KitKat brings a scary innovation to store

From Shopper Marketing Report: “Spooky Friends” are part of the return of Nestle’s socially distanced trick-or-treat program.

Kraft Heinz

Kraft Heinz gets income spike despite sales dip

The company says it will be “more active” during key consumer events next year, though won’t quite meet 2019 levels.

SodaStream-Pepsi

SodaStream keeps things simple for its new flavours

The PepsiCo subsidiary brings Pepsi and 7Up to the beverage platform with a campaign more in-line with their mass appeal.

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Jackson-Triggs embraces its mass appeal

Wine can be intimidating, so Arterra’s new campaign leans into jokes and moments that are accessible to anyone.

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Activia shows its pride for ‘gutsy’ women

The Danone brand pivots its equity in the functional benefits of yogurt into a more emotionally relevant positioning.

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SkipTheDishes wants to own the pre-game moment

The food delivery brand debuts a new strategy for activating its hockey sponsorship portfolio.