Intro: Here’s how to deal

With the help of industry veterans from both the client and agency worlds, strategy has identified the top 15 issues facing marketers and agencies today. Why should you care? Because these are the challenges that will increasingly shape your fortunes in the coming years. Adapt or die. In their own words our pundits detail the risks you take if you fail to overcome these obstacles, and provide some answers to help.

With the help of industry veterans from both the client and agency worlds, strategy has identified the top 15 issues facing marketers and agencies today. Why should you care? Because these are the challenges that will increasingly shape your fortunes in the coming years. Adapt or die. In their own words our pundits detail the risks you take if you fail to overcome these obstacles, and provide some answers to help.