Our readers write: Birds dead and gone missing

t was great to be highlighted in last month's new edition of strategy (see August issue, 'Brilliant!' page 11). With an interesting turn of events, we thought we would provide you with an update on our 'Bad advertising kills' campaign.

t was great to be highlighted in last month’s new edition of strategy (see August issue, ‘Brilliant!’ page 11). With an interesting turn of events, we thought we would provide you with an update on our ‘Bad advertising kills’ campaign.

As planned, a number of 3D birds flew into our campaign billboard and ‘died’ reinforcing the message that bad advertising can be deadly. The campaign launched in May and in the first week of August, all nine birds were stolen.

The creative team at Wasserman & Partners Advertising, who created the campaign, saw this as an opportunity. They developed a poster looking for the birds, which has been put up all around Vancouver.

The message is no longer that bad advertising can be deadly but that great advertising gets reactions – and in this case stolen!

Stuart Ince, president, Advertising Agency Association of BC