Nissan’s new national print campaign plays with the idea that the redesigned 2005 Pathfinder will take you places mere automobiles can’t. And get you back to boot.
Touting the SUV’s ruggedness led to the premise ‘Pathfinder drivers always have a good story to tell.’ And that led to intriguing visuals, mementos suggesting some unusual journeys, such as a frozen sabre tooth tiger strapped to the roof, an otherworldly bug mashed on the grill, and an Easter Island tchotchke in the rear. Way to get attention with beauty car shots.
TBWAToronto’s new efforts launched in November, spanning newspapers, magazine and online media including Macleans, The Globe, The National Post, Western Living, Canadiangeographic.ca, TSN.ca and the equivalent French-language sites.
client: Mary Borg, Nissan Canada
CDs: Simon Creet, Simon Duffy
CW: Allen Oke
AD: Scott Couture
photographer: Patrick Nichols
account supervisor: Shannon Beaver
account director: Ian Bryce Buchanen
