A jolly new outdoor effort for Planters shows Mr. Peanut making the scene through key moments in recent history.

Five billboard executions depict the dapper nut in the thick of things, from inspecting progress on the

Model T line in 1922, to hanging out with a Stepford family clustered around their set for the 1969 moon landing. The clever integration of the icon into pivotal pop culture images, like the classic 1955 3D cinema shot, help position Planters as ‘The Original Snack.’ And because we’re Canadian, the ad chosen for a Gardiner Expressway superboard version is Mr. P at the 1972 Summit Series.

The Peanut-for-all-ages national billboard campaign out of Toronto-based Holmes & Lee launched Nov. 15, simultaneous with two holiday busboard efforts. (See Brilliant!, page 12.)

client: Don Lock, VP sales & marketing Johnvince Foods, Toronto

CD: Peter Holmes

ADs: Chad Kabigting, Mike Mulik

CW: Shane Ogilvie

design: Janet New

account services: Robert Nadler, Adam Henshaw