When we heard McD’s is doling out cash to rappers who’d drop the words Big Mac into their lyrics ($1 to $5 whenever said songs hit the radio), we had one of those ‘what were they thinking?’ moments. Then we remembered having the same thought when the JT ‘I’m lovin’ it’ work broke. And y’all know how well that turned out. Now they’re boldly going one step further. Some see it as a risky move, but if you’re an icon rather than an iconoclast, maybe the only way to get street cred is to relinquish control and let the target demo hijack the brand. Brave, that. And judging from online chatter, it’s already having an impact. Kids are coming up with lyrics, including a rather lucrative chorus: Big Mac, Big Mac, Big Mac, Big Mac…you get it.
We asked Toronto-based Leo Burnett to also take up the challenge and come up with their own rap for the iconic burger.
Big Mac’n Eastside stylz
(to the tune of Big Pimpin’ by Jay Z)
Check ’em out now
Big Mac’in, with a side of cheese
Big Mac’in with some sesame seeds.
We eatin’ Big Mac’in to feed my BLUNTED needs,
It’s just that Jigga Man, HIGH AS A KITE, in line @ Micky D’s.
Big Mac’in, with a side of cheese
Big Mac’in with sesame seeds.
We eatin Big Mac’in to feed my BLUNTED needs,
It’s just that Jigga Man, HIGH AS A KITE, in line @ Micky D’s.
You know I – thug ’em, love ’em Big Macs, i eat ’em
Cause I don’t fuckin need ’em
Take ’em out the hood, keep ’em lookin good
Street kids I don’t feed ’em
First time they fuss I’m breezin
Talkin bout, it’s winter season
I’ve eaten a Big Mac with Sally Struthers,
You better believe ’em
In my gut, you know that’s where i keep ’em
Til I’m in a rut, I need to feed the gut
Then it’s, beep beep and I’m pickin ’em up
NO LINE IN DRIVE THRU, BABY JUST MY LUCK
TASTES SO GOOD, PUTTING RONALD IN CUFFS
Salads AT McD’S? MAN WHAT THE FUCK?
Just because i’m BLACK and fed, I’ma break bread
so you can be livin it up? Shit I…
parts with nothin, y’all be frontin
Me share my Mac with a woman?
Not for nothin, never happen
I’ll be forever Mac’in
Heart cold as shit, Im outta big hits,
PASS MY FOOD BITCH
DONT FORGET THE NAPKINS
CAUSE Me and J-Tim are still lovin it.
And let’s RI-I-I-I-I-IDE…check ’em out now
RI-I-I-I-I-IDE, yeah
And let’s RI-I-I-I-I-IDE…check ’em out now
RI-I-I-I-I-IDE, yeah
The creds:
The Leo B. creative team is Morgan Kurchak, copywriter and Raul Garcia, art director.
