How do Quebecers market to Quebecers?

It's pretty easy to spot which brands are doing really good work in Quebec. They're hanging around at events (Telus), making news (Labatt Bleue), getting personal (Loto-Québec) being funny (Familiprix), hell, they're even becoming pop culture (milk). Here are five strategies that have worked

It’s pretty easy to spot which brands are doing really good work in Quebec. They’re hanging around at events (Telus), making news (Labatt Bleue), getting personal (Loto-Québec) being funny (Familiprix), hell, they’re even becoming pop culture (milk). Here are five strategies that have worked wonders for these brands.