Quebec

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How Nic Laloux is enticing Gen Z with vintage POS

From Shopper Marketing Report: The Arterra wine is targeting social bohemians with pastel colours and cycling giveaways.

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So you thought GDPR was tough? Wait until you get a load of Bill 64

While the Act was born in Quebec, it affects marketers regardless of where they operate.

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Quebec’s Ministry of Labour is using Twitch to boost skilled trades

A series of live streams used relevant video games to get young people to consider fields like IT and engineering.

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CF Montreal gets its season going

The former Montreal Impact is looking to reignite fan passion ahead of the team’s home debut.

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RenoAssistance shows that getting a good contractor is no laughing matter

Francois Bellefeuille stars in its first mass work since being taken over by Desjardins.

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Quebec fast-casual chain Valentine picks FCB as its AOR

The MTY-owned chain wants to boost sales, build its online presence and optimize conversion rates with its new agency.

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Arterra ramps up its supermarket strategy

From Shopper Marketing Report: The winemaker’s displays aim to retain customers who changed habits during the pandemic.

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How Guru is continuing growth in convenience

The plant-based energy drink is launching an extensive campaign to secure more space in a high-growth channel.

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Simplicity and local could be key to seafood growth

Lagoon Seafood’s Blue Tide hopes its ready-to-eat offering can help increase Canadian brands’ share of the category.

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Instacart is expanding into Quebec

The grocery delivery service goes fully nation-wide, offering same-day delivery from Costco, M&M and Walmart.

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McDonald’s plays with the apocryphal history of poutine

The QSR traces the competing origin stories to tap into Quebec’s strong emotional connection to the dish.

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Neutrogena appeals to Quebec’s skincare needs

The cosmetics brand is celebrating the province’s unique face cleaning rituals as it hikes ad spend in the province.

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Renaissance refreshes to be less thrift, more modern retailer

The Quebec non-profit refreshes the look of the typical Goodwill store with a focus on sustainability and job-creation.

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Arterra finds the local connection to international wines

Expats now living in Quebec are helping the wine maker combine the historical popularity of imported wines with demand for local products.

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Altitude plays to its strengths to launch same-day shipping

The sports retailer’s biggest brand campaign yet highlights a selection it knows will appeal to urban Montrealers.