define('DISALLOW_FILE_EDIT', true); define('DISALLOW_FILE_MODS', true); Quebec » strategy

Quebec

innoceanmontreal

Innocean opens a Montreal office

The agency opens a permanent space in Quebec to better serve national clients, including expanded duties for Kia.

Leon's Moving Day - Washer

Shopper Innovation Awards: Leon’s gets Quebecers moving

The brand used innovative coupons to capitalize on the province’s Moving Day.

Jergens

Jergens makes sure its humour translates

The brand creates a local voice with its new campaign targeting Francophone women.

SE2

Sports Experts’ new direction

The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.

Tourisme Montréal-Tourisme Montréal annonce la nomination de Dan

Daniele Perron joins Tourisme Montreal

The former president of FCB Montreal will lead marketing for the board.

GroupePolice_Photodegroupe

Groupe Police launches in Quebec

The new “active holding” provides mentorship and resources to ad and marketing entrepreneurs.

Dairy

Lg2 wins Producteurs de lait du Quebec

The organization looks to stay competitive in the wake of new international trade deals.

McDonalds

McDonald’s means business in Montreal

Some tough negotiations with the Habs’ newest player go down in the spot for the QSR’s latest menu item.

Scotties_1

Scotties goes beyond nose-blowing

A new campaign in the Quebec market highlights the many uses for a simple tissue.

Virgin

Virgin Radio goes to work

The station positions itself as an office morale booster its latest Montreal campaign.

lg2-desj-marche-central

Desjardins’ next-gen banking

The credit union makes going to the bank more like shopping with a new, retail-inspired branch design.

Belair

Check it out: Some proud protection

Montreal Alouettes players put their defensive skills to use for everyday underdogs.

strategy 1 copy

Leon’s makes its move in Quebec

To show its products are move-worthy, the retailer assembled 3D coupons with abandoned furniture on the streets, driving a double-digit sales spike.

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Nutrilait’s new look

The Saputo milk brand takes a simple approach to its new positioning.

bleublancrouge-622x8141

Bleublancrouge adds six new partners

The agency says the addition of two senior-level women will bring positive change to the agency.