Quebec

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Montreal Canadiens charity shows its values

The hockey team’s Children’s Foundation enlists NHL players to lace up for its first public campaign.

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Is Montreal big enough for the agency influx?

With four English Canadian agencies planning to set up shop, here’s the scoop on what’s driving the invasion.

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Metro offers a holiday surprise

A circus-themed stunt is part of the grocery retailer’s attempt to bring the holiday spirit to its regional-focused strategy.

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Hunt’s gets consumers cooking

The canned tomato brand teams up with a celebrity chef in Quebec to stir up interest in its products.

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British Council looks past accents

To expand its global reach, the English-language tester tapped a French-Canadian agency.

Montreal’s Quartier des spectacles’ dotty play

Lg2 rolls out a campaign to remind people where the entertainment is happening.

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CASSIES Silver: Rouge FM transforms itself

The Quebec radio station modernized its image to reverse loss of share.

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Hellmann’s launches Super Bowl campaign

The brand aims to show its use in more than just sandwiches with an in-store push in Quebec that includes appetizer recipes for game day.

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Valentine exchanges exercise for poutine

The Quebec-based QSR has launched a campaign for its new app, which rewards users with free poutine when they walk and burn off enough calories.

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Tourisme Montreal captures the moment

The tourism board is targeting groups, including families and the LGBT community, with five niche campaigns and a website with user-generated content.

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Quebec dairy federation lights up a butter campaign

The federation is using backlit OOH ads in Montreal and Quebec and a website to promote the spread for the summer.

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Dr. Pepper launches quirky Quebec campaign

The soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.

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Government of Quebec questions openness

The provincial government has launched a new multi-platform campaign that challenges people’s perceptions about homophobia.

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Harley-Davidson revs up its Quebec campaign

The “Parfaitement Trop” campaign uses TV and digital spots to reposition the brand to a younger male audience.

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Tourisme Quebec shows off its originality

The tourism board is using an out-of-home and digital campaign in Toronto to promote its new brand image.