The Back Page Challenge

As potential votes of non-confidence continually threaten to bring down Parliament with all the drama of a Hollywood marriage gone sour, a visit to the polls isn't out of the question for Canadians sometime in the near future.

As potential votes of non-confidence continually threaten to bring down Parliament with all the drama of a Hollywood marriage gone sour, a visit to the polls isn’t out of the question for Canadians sometime in the near future.

And we all know what that means – a barrage of political advertising, with leaders publicly staking their ground on major issues (or skirting around them) and making pledges they probably won’t keep.

Due to all the mudslinging and political wrangling going on in Ottawa lately, we thought Canadians might welcome the advent of a brand new party if the Liberals did indeed call an election. So we asked Toronto ad shop Taxi to come up with a fictitious alternative to add to the federal ballot. The humorous result is a political org that is atypically and excessively sincere – so much so that it actually leaves us questioning that old adage about honesty.

Finally, a party that believes honesty is the best policy

Canadians feel let down by all of the empty promises made by our political parties. it’s time for a change. Introducing The Candid Coalition of Canada (CCC). We’re so honest, it will make you cringe.

Meet some of our candidates

Allison Grimstone believes in increased spending on social programs and moonlights as a dominatrix.

Dave Childerhose supports same sex marriage and funnels taxpayers’ money to his father-in-law’s winery.

Tina Giroux supports a stronger military and expenses thousands of dollars in J.Lo fragrances.

Chuck Fenster stands for tax cuts to the middle class and likes to be spanked. (Note: currently involved in a torrid relationship with Allison Grimstone.)

A guarantee like no other

Politicians seem to forget their campaign promises once they’re elected, but not the CCC. That’s why we require all of our candidates to tattoo their promises on their boidies as a gentle reminder of what they need to do once they’re in office.

Parliament: Raw and Uncensored

Political candidates have been hiding behind the facade of formal business attire for far too long. It’s time we saw our members of Parliament in their most candid state. That’s why we would like to propose some procedural changes to the House of Commons.

1. Topless cabinet meetings.

2. Two-hour siesta breaks during question period.

3. a strick ‘speedos’ only dress code will be enforced in the House. What more do you need to know once you’ve seen your MP in a banana hammock?

Vote for the CCC and make Canada the land of brutal honesty.

The Candid Coalition of Canada

Credits:

Creative director: Zak Mroueh

Copywriter: Joseph Bonnici

Art director: Sam Cerullo