Brilliant! brand extensions

Got a great brand? Work it! But, work it well - introducing a sub-par product extension can do more damage than it's worth. We found three recent brand offshoots that leverage their parent reputations brilliantly.

Got a great brand? Work it! But, work it well – introducing a sub-par product extension can do more damage than it’s worth. We found three recent brand offshoots that leverage their parent reputations brilliantly.

Saucy move
Pizza Pizza noticed customers were often requesting extra dipping sauce with their pizza orders – to use with food they made at home. Thus, they saw an opportunity. So, this past spring, the Ontario chain launched a grocer’s version of its two most popular sauces, Creamy Garlic and Cheddar Jalapeno. Each package contains three 85 mL containers. The dips are currently available in big name grocery chains like Loblaws, Zehrs, Sobeys and Price Chopper, as well as over 50 independent grocers. Pizza Pizza reports early sales are solid.

Cleanse like the stars
Many celebs reportedly cleanse themselves with Evian water – now the little people can too. In a natural addition to the water co’s ‘Affinity’ skincare line, Evian Cleansing Water was launched this past summer. It comes in a clear self-locking pump, can remove makeup (even waterproof mascara), and doesn’t need to be rinsed off, thereby saving precious time. The product is available across the country in pharmacies like Shoppers Drug Mart and PharmaPlus.

Voila! Healthy lunch sans effort
Wish your kid’s lunch made itself, complete with healthy choices? Well, the new SmartLunch from Schneiders is about as close as you’re going to get. Pre-packaged lunches come with wholesome foods like whole-wheat bagels, chicken breasts, cheese, applesauce and 1% milk. Launched this past back-to-school season, the lunches are already flying off the shelves. ‘Some sellers have said ‘They’re on fire!” says brand manager Theresa Shelton. ‘We’re already getting repeat orders [from grocers.]‘ The lunches are available in grocery stores across Canada, and come in seven different kit and combo varieties.