Water cooler

What's more industrious and reliable than a beaver? Bell's hoping to borrow these attributes from its omnipresent spokescritters Frank and Gordon, as well as position its large corporate self as more approachable and friendly. Moreover, it aims to get across the notion that its product and services simplify daily life. And of course Bell wants its message to cut through like Frank's teeth on a tough steak. Do you think Ma Bell has a winning strategy?

What’s more industrious and reliable than a beaver? Bell’s hoping to borrow these attributes from its omnipresent spokescritters Frank and Gordon, as well as position its large corporate self as more approachable and friendly. Moreover, it aims to get across the notion that its product and services simplify daily life. And of course Bell wants its message to cut through like Frank’s teeth on a tough steak. Do you think Ma Bell has a winning strategy?

Yes: 42%

No: 49%

Maybe: 9%