Telecommunications

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Rogers Ignite cuts through the streaming maze

The telco positions SmartStream as the hero that lets you spend more time watching shows than finding them.

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Bell texts its support for Canadian Olympians

The telco’s Olympic campaign zeroes in on how keeping connected helps athletes get much-needed support in their journeys.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

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Fido connects over diversity within the LGBTQ community

The telco’s multi-pronged Pride campaign aims to bring people together while in-person celebrations are still off the table.

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Shaw enlists gamers in a ‘Tree Spree’ for Earth Month

The internet service provider touts it gaming bona fides in a way that offsets the emissions from devices.

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Cogeco goes ‘epic’ to shake up connected TV

To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

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Rogers to acquire Shaw

If the deal is approved, it would provide Rogers with the scale to accelerate the delivery of its nation-wide 5G network.

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Fido gives diverse musicians a louder voice ahead of the Grammys

The telco’s latest community-focused initiative includes a web series with BIPOC and LGBTQ2S+ artist interviews and performances.

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Rogers makes reliable internet a lockdown stress reliever

As speed becomes less of a differentiator, the telco’s latest Ignite campaign instead aims to give customers the confidence that it’ll work.

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Telus makes a social promise about the future

A new platform aims to better reflect the company’s investments outside of telecommunications and purpose-driven work.

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Bell hits a more positive note on Let’s Talk Day

The “countable” video for this year’s campaign aims to provide some lighthearted relief after a particularly tough year.

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Quebecor continues to build its in-house creative studio

Colab Studio hires new creative directors and business leads as it internalizes work for the Videotron and Fizz brands.

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Bell applies ‘Let’s Talk’ to the struggles of the pandemic

The annual CSR campaign has updated its approach to reflect the urgent (and more relatable) mental health needs of Canadians.

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Most-read of 2020: Magazine

The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.

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Bell takes a timeless approach to staying in touch

The telco made carols using phones and computers from the past 140 years to show how it keeps Canadians connected.