Telecommunications

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Fizz takes a refreshing approach to internet

Quebecor’s value brand delivers on a question it posed to customers earlier this summer: what does the internet taste like?

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In Brief: Loblaw scrapping single-use plastic bags

Plus: Scotiabank freezes its Hockey Canada sponsorship and the Rogers-Shaw merger hits another bump.

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Telus delivers your own personal, reliable internet

The telco uses a common pain point to translate an otherwise unseen perk of its fibre optic connection.

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Shaw rekindles its ‘Tree Spree’ with a loftier goal

Using personalities gamers trust, the telco has renewed a CSR effort that plants real-world trees in exchange for virtual ones.

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Telus’ new platform carries forward its social purpose messaging

The telco makes its ESG impact “unmissable” for Canadians in critter-light creative that’s a departure for the brand.

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Theo to be dissolved as Rogers moves creative to Sid Lee

The bespoke WPP agency will be no more, though Taxi will continue working on Fido.

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Bell simplifies the conversation on Let’s Talk Day

The “countable” video for this year’s mental health initiative zeroes in on encouraging people to take care of themselves, as well as others.

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Bell expands the breadth of its Let’s Talk story

The telco’s annual fundraiser shows all the different areas where being proactive with mental health help is still vital.

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Most-read of 2021: Magazine

The most-read features from our print edition range from big award wins to how companies are handling fundamental shifts in the way the world works.

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Fido’s new platform reminds consumers whose side it’s on

“At Your Side” takes an explicit message about service and ties it to an implicit support of diverse communities.

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Telus hires Rob Daintree to market home solutions

The former WestJet marketer brings his expertise to a portfolio that includes internet, TV and online security.

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In Brief: Weston sells off last of bakery business

Plus, Quebecor plans to get into national wireless game sooner rather than later, and Cannes commits to hybrid festival.

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2021 Brand of the Year: Telus makes the future friendly

How the telco is putting its technological prowess to work solving critical human needs.

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Public Mobile helps people make ‘cents’ of the wireless market

Telus’ low-cost provider is touting its no frills appeal with an appropriately simple message about its value proposition.

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Rogers creates a new platform for its community impact programs

The telco adopts a new strategy to talking about CSR, focused on peoples’ desire to meet their potential.