Telecommunications

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Telus hit with Ad Standards complaint over price claims

The industry watchdog found an ad about the “myth” of high Canadian wireless prices could mislead consumers.

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Shaw looks to retain Western Canadians with wireless

Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.

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Chatr discovers consumers want control, not just cost-certainty

The insight led to a new platform that takes the Rogers-owned brand in a new direction.

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Fido keeps the community connected for Pride

A flag that helps people march while staying distanced is part of the telco’s pivot to staying “together while apart” this year.

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Rogers integrates creative and media work with WPP

The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.

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Telco and CPG sectors have gotten big boosts in consumer trust

A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.

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Telus wants Canadians to stay connected

The telco takes a user-generated content approach in a campaign that encourages people to find ways to “stay strong.”

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Fizz continues to do things differently

The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.

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View from the C-Suite: Fizz enters post-stabilization

From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.

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Tech in Action: Bell flies the fastest hunk of junk around

The telco extended its Star Wars campaign to Snapchat, putting fans in the midst of a battle with the Millennium Falcon.

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Distributel selects Doug & Partners as AOR

The telco taps the Toronto agency to help build its brand and relationships with customers.

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TekSavvy rallies support for lower internet prices

The “Pay Less To Connect” campaign aims to get Canadians to support a CRTC decision and oppose a petition from larger telcos.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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Tribute: How Bell just got better

The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.

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Rogers goes hands on with its future

The telco’s new flagship store attempts to break down adoption barriers and help consumers understand tech like 5G and IoT.