Telecommunications

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Fizz continues to do things differently

The low-cost telco aims to show how its approach to its service offering can address consumer pain points in mobile.

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View from the C-Suite: Fizz enters post-stabilization

From the C-Suite newsletter: How the Quebec digital-only telecom brand overcame unexpected challenges at launch.

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Tech in Action: Bell flies the fastest hunk of junk around

The telco extended its Star Wars campaign to Snapchat, putting fans in the midst of a battle with the Millennium Falcon.

Phone signal from a person on a London bridge.

Distributel selects Doug & Partners as AOR

The telco taps the Toronto agency to help build its brand and relationships with customers.

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TekSavvy rallies support for lower internet prices

The “Pay Less To Connect” campaign aims to get Canadians to support a CRTC decision and oppose a petition from larger telcos.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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Tribute: How Bell just got better

The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.

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Rogers goes hands on with its future

The telco’s new flagship store attempts to break down adoption barriers and help consumers understand tech like 5G and IoT.

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Public Mobile puts affection on display

The mobile carrier emphasizes the “affectionate” nature of its recent rebranding by amplifying what its customers care about.

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The New Establishment: Fostering inclusion at Telus

How this year’s Brand winner Danica Nelson is driving results and diversity at the telco.

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Public Mobile hits reset on its less-is-more approach

The Telus-owned low-cost provider is addressing key brand challenges and category evolution with a visual refresh and new campaign.

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The&Partnership names new ECD for The Greenhouse

Geoff Vreeken takes over west coast creative duties for the dedicated Telus unit as the telco expands its business into new areas.

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Why Rogers launched a second 5G hub

Exploring IoT use cases at Communitech is part of a goal to create an ecosystem where the technology can be utilized.

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Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

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Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.