Telecommunications

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Quebecor continues to build its in-house creative studio

Colab Studio hires new creative directors and business leads as it internalizes work for the Videotron and Fizz brands.

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Bell applies ‘Let’s Talk’ to the struggles of the pandemic

The annual CSR campaign has updated its approach to reflect the urgent (and more relatable) mental health needs of Canadians.

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Most-read of 2020: Magazine

The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.

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Bell takes a timeless approach to staying in touch

The telco made carols using phones and computers from the past 140 years to show how it keeps Canadians connected.

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Long live Telus and its critters

How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.

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TVA’s rebrand is all about understanding Quebec

The broadcaster finds its role in a disrupted media landscape and helps its new streaming service stand out from the global crowd.

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Up to the Minute: Telus buys an AI company

Plus, Aphria enters U.S. market through craft beer and A2C adds to its board.

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Do disabled consumers get worse customer service?

A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.

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Telus hit with Ad Standards complaint over price claims

The industry watchdog found an ad about the “myth” of high Canadian wireless prices could mislead consumers.

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Shaw looks to retain Western Canadians with wireless

Shaw Mobile aims to help all lines of the telco’s business, launched with a platform showing the bright side of staying connected.

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Chatr discovers consumers want control, not just cost-certainty

The insight led to a new platform that takes the Rogers-owned brand in a new direction.

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Fido keeps the community connected for Pride

A flag that helps people march while staying distanced is part of the telco’s pivot to staying “together while apart” this year.

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Rogers integrates creative and media work with WPP

The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.

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Telco and CPG sectors have gotten big boosts in consumer trust

A pandemic update to Edelman’s annual report shows confidence in business has gone up overall, but areas of improvement remain.

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Telus wants Canadians to stay connected

The telco takes a user-generated content approach in a campaign that encourages people to find ways to “stay strong.”