Telecommunications

Daintree

Telus hires Rob Daintree to market home solutions

The former WestJet marketer brings his expertise to a portfolio that includes internet, TV and online security.

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In Brief: Weston sells off last of bakery business

Plus, Quebecor plans to get into national wireless game sooner rather than later, and Cannes commits to hybrid festival.

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2021 Brand of the Year: Telus makes the future friendly

How the telco is putting its technological prowess to work solving critical human needs.

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Public Mobile helps people make ‘cents’ of the wireless market

Telus’ low-cost provider is touting its no frills appeal with an appropriately simple message about its value proposition.

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Rogers creates a new platform for its community impact programs

The telco adopts a new strategy to talking about CSR, focused on peoples’ desire to meet their potential.

Rogers-Ignite

Rogers Ignite cuts through the streaming maze

The telco positions SmartStream as the hero that lets you spend more time watching shows than finding them.

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Bell texts its support for Canadian Olympians

The telco’s Olympic campaign zeroes in on how keeping connected helps athletes get much-needed support in their journeys.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

Fido

Fido connects over diversity within the LGBTQ community

The telco’s multi-pronged Pride campaign aims to bring people together while in-person celebrations are still off the table.

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Shaw enlists gamers in a ‘Tree Spree’ for Earth Month

The internet service provider touts it gaming bona fides in a way that offsets the emissions from devices.

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Cogeco goes ‘epic’ to shake up connected TV

To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

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Rogers to acquire Shaw

If the deal is approved, it would provide Rogers with the scale to accelerate the delivery of its nation-wide 5G network.

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Fido gives diverse musicians a louder voice ahead of the Grammys

The telco’s latest community-focused initiative includes a web series with BIPOC and LGBTQ2S+ artist interviews and performances.

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Rogers makes reliable internet a lockdown stress reliever

As speed becomes less of a differentiator, the telco’s latest Ignite campaign instead aims to give customers the confidence that it’ll work.

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Telus makes a social promise about the future

A new platform aims to better reflect the company’s investments outside of telecommunications and purpose-driven work.