Water cooler: Now that’s really different

With its new campaign, 'Spring starts with Canadian Tire,' the iconic retailer aims to stay true to its brand character and position itself as a destination for new, exciting products, all while adding some wit and humour to its messaging. Do you think it has hit on a winning combination?

With its new campaign, ‘Spring starts with Canadian Tire,’ the iconic retailer aims to stay true to its brand character and position itself as a destination for new, exciting products, all while adding some wit and humour to its messaging. Do you think it has hit on a winning combination?

45.1% YES

41.2% NO

13.7% MAYBE