The next big thing

You never know what kids will be into next. From trucker hats to gold bling to bowling nights, there really doesn't seem to be any method behind predicting the madness that is fickle youth taste. Sadly, often by the time advertisers get in on new trends, they're already like so yesterday. So, in an effort to get a jump on what might be the next big bizarre craze, we asked some industry types to look into their crystal balls and share what they see. The results may surprise you.

You never know what kids will be into next. From trucker hats to gold bling to bowling nights, there really doesn’t seem to be any method behind predicting the madness that is fickle youth taste. Sadly, often by the time advertisers get in on new trends, they’re already like so yesterday. So, in an effort to get a jump on what might be the next big bizarre craze, we asked some industry types to look into their crystal balls and share what they see. The results may surprise you.

Port-a-Hoodie

Hooded sweatshirts are cool. Bizarre headwear is cool. So, it stands to reason that hoods shall soon be ripped away from their sweatshirts and perched atop young heads across the land.

Permanent Temporary Tattoos

Kids love temporary tattoos. Advertisers might as well get in on that, and even step it up a notch to score some prime, long-lasting media space with branded permanent ‘temporary’ tats! The irony-loving youth will be all over it.

Port-a-Hoodie and Tattoos by: Martin Beauvais, CD; Nicolas Dion, copywriter; Patrick Beauchemin, AD, BBDO Montréal

Piercing

Nothing says ‘I’m a rebellious free spirit who will never work for the man’ like a bitchin’ nipple piercing. But, those who refuse to work for the man often can’t afford such luxuries. So, this is where advertisers come in, with sponsored piercings!

Russell Gibbs & Julie Mitchell, Parcel Design, Toronto