Watercooler

Cojones

Cojones

Who is a Canadian marketing leader – a company that you respect for its innovation, vision and killer strategy? Is the boldest vision putting your eggs in the incentive/loyalty basket (SDM), or investing in a CRM program that was so successful the U.S. borrowed it (Kraft) – or is it old-fashioned butt-kicking ad campaigns executed in attention-getting new ways?

Unilever (Dove, Axe)

58%

Kraft (What’s Cooking CRM, Hockeyville)

8%

L’Oréal (Garnier, Canadian Idol)

12%

Shoppers Drug Mart (Optimum, Glow)

8%

Nike (just all they do)

15%