Watercooler: The trouble with integrated

What's the biggest barrier to painlessly and successfully executing integrated marketing programs?

What’s the biggest barrier to painlessly and successfully executing integrated marketing programs?

36% too many cooks in the kitchen on marketer side

36% multiple agencies not working together

14% multiple departments within AOR not working together

10% marketer’s increasingly complex workload already too onerous to add Master Integrator role

4% inadequate resources on the agency side to manage integration