Dove’s beauty viral
The latest Dove spot, 'Evolution,' by Ogilvy Toronto, was the most-watched video on YouTube on Oct. 16, scoring hundreds of thousands of views in the first couple of days of being uploaded. And, Dove's American marketing team liked the Canadian spot so much that they unleashed their substantial PR resources, landing coverage by big U.S. outlets like ABC News, Good Morning America, CNN and Entertainment Tonight. Check out the spot + creds in our Screening Room at http://www.strategymag.com/screeningroom
The latest Dove spot, ‘Evolution,’ by Ogilvy Toronto, was the most-watched video on YouTube on Oct. 16, scoring hundreds of thousands of views in the first couple of days of being uploaded. And, Dove’s American marketing team liked the Canadian spot so much that they unleashed their substantial PR resources, landing coverage by big U.S. outlets like ABC News, Good Morning America, CNN and Entertainment Tonight. Check out the spot + creds in our Screening Room at http://www.strategymag.com/screeningroom
