When it comes to getting the attention of 18-34 tech-savvy guys, you can’t go too far wrong with a VOD/IPTV network hosted by Playboy model Yvette Lopez and content like Carmen Electra’s naked wrestling show and Gene Simmons’ new ‘wild, uncut, uncensored’ content network, NGTV (No Good TV).
The network in question, EyeRockDigital.com, is set to beta launch about a dozen VOD channels this month, with up to 30 more going live through its network by March 2007. It’s a project from Richmond Hill, Ont.-based Savers Plus International, a marketing agency with creative and web divisions.
Advertisers were able to start booking space last month, with opportunities like five- to 20-second pre-roll ads, flash-based interstitials, banner ads, contest promotions and sponsorship of voting channels, as well as promos through its SMS platform.
Savers’ deal with Carmen Electra’s NWWL (Naked Women’s Wrestling League) through the broadband channel NWWLTV.com, marks the first time the content will be available without subscription. A similar offering, YyvetteLopezTV.com, will also launch with EyeRockDigital.com. Lopez will host, help recruit other talent and assist with promo efforts until 2009. New York-based Avalon Media will also provide exclusive content for Eye Rock, including The Bikini Team and Comedy Raw.
As well, Eye Rock is working with Toronto’s SilverBirch Studios to provide content on mobile and wireless devices, such as clips of the day and wallpaper – and opening up the doors for SMS contesting and other sponsorship opps. And Cambridge, Mass.-based Internet TV services company Brightcove, which works with New York Times Digital and Sony BMG Music Entertainment, has partnered with Savers to help with the integration of video, advertising, promotions and the development of EyeRockDigital.com‘s video player.
Savers Plus president and CEO David Lucatch says the network itself will be promoted across the country in clubs, colleges and university, with most promotional materials being produced in-house.
With files from AB.
