BMO thinks outside the bank

Groceries, laundry and Pamela Wallin podcasts brought to you by...BMO?

Groceries, laundry and Pamela Wallin podcasts brought to you by…BMO?

The Toronto-based bank is getting creative about differentiating itself from its formidable competition.

BMO Harris’s new lifestyle services package, called enCircle Exec, will take care of tasks for its busy exec clients like gift wrapping and booking vacations. The services will be offered to clients with at least $500,000 in investable assets as part of a fee calculated as a percentage of their balances. BMO is working with Sheppell∙fgi to provide the services.

‘We believe that this will bring in new business…we’re really standing out with this. There’s nothing like this in Canada,’ says Jean Blacklock, VP at BMO Harris.

Meanwhile, BMO’s private client group has just launched a podcast series hosted by journalist Pamela Wallin targeted at the pre-retirement 40+ crowd. It covers issues like health care and the economic environment.

‘This supports our strategy around new retirement,’ says Caroline Dabu, SVP marketing, private client group, saying today’s retirees see the prospect of time off as an opportunity to reinvent themselves. ‘It’s another way of educating our clients.’