A year ago, we asked a blue-chip panel of industry leaders to tell us who they thought should be on strategy’s list of future marketing icons – the people with the kind of leadership skills, innovative ideas and drive that will help them stand out from the crowd and transform the industry.

Their inspired choices included Rob Guenette of Taxi, Scot Keith of DDB Canada (now at Lowe Roche), Richard Burjaw of Pepsi-Cola Canada and Ian Morton of the Summerhill Group.

This time around, we asked last year’s winners to nominate their own ‘next icon’ candidates. We also consulted a wider range of agency and marketing execs across the country to round out this year’s list. Here they are, the industry’s new rat pack – change agents, visionaries and inspired leaders.