Asking Canadians

With design thinking on the agenda this issue, strategy wondered who was top-of-mind design-wise for consumers: the clean, popping visuals of Telus; the inviting packaging of SDM; the rich look of Cirque; the fun & functional Umbra; or the iconic Roots?

Which is the top design-savvy Canadian brand?

Roots 68.3%

Telus 9%

Shoppers Drug Mart 9%

Cirque du Soleil 8.8%

Umbra 4.9%

This poll of 1,000 Canadians was conducted by the Asking Canadians™ online panel from September 4th to September 10th, 2007.