You’ve noticed the 15 cupcakes on our cover. Yes, we wanted to acknowledge our deserving shortlisted Agency of the Year contenders while at the same time sweetening the suspense – and it also ties nicely into our profiles of this year’s finest Canadian agencies. The angle? Uncover the secret ingredient that put them on top – what dash of culture building, spoon of unique research technique or helping of creative development went into cooking up the 2007 Agency of the Year winners. We spoke to the folks at the top agencies (without letting on that they’d won) to come up with our take on why this year they, ahem, took the cake.
Of course, these days, agencies aren’t just recognized for good advertising. In our second annual B!G Awards, starting on page 67, we crown the ones that are thinking beyond advertising to deliver big ideas to meet their big clients’ needs.
And to round out our monster awards issue, we reveal the top media agencies in the country in Media Agency of the Year, starting on page 75.
What’s left to say but bon appétit?
Gold – DDB
