Perceptual mapping

With a 500-channel universe and increasingly savvy consumers and marketers, gone are the days of measuring TV psychographics by Information vs. Entertainment, cross-referenced with Urban vs. Rural. It's time to get smart about measuring TV programming profiles. The folks at Cundari have given you a head start . . .

With a 500-channel universe and increasingly savvy consumers and marketers, gone are the days of measuring TV psychographics by Information vs. Entertainment, cross-referenced with Urban vs. Rural. It’s time to get smart about measuring TV programming profiles. The folks at Cundari have given you a head start . . .

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