Step change

Step Change: 12 visions of what's next, and what you should be doing about it now

Change. Like it or not, it’s the one thing you can count on. To jump-start the inevitable, we asked industry visionaries in Canada and beyond to look into the future and tell us what they see: what’s going to change, what’s got to change, what isn’t changing and why. Their answers cover everything from agency management to multiculturalism to mobile marketing. We also asked them to pick one person, brand or program that’s already serving as a catalyst for change today. (Hint: Page and Brin, meet the Material Girl.) What does the future hold? Ladies and gentlemen, place your bets and read on.

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‘A’gency survival guide

The big three marketing trends spied in Cannes

Brand evolution: scalpel, not butter knife

Legacy media in a cyber-obsessed world

Where technology can take you

Marketing with purpose, media with meaning

The advertising businesses really need

Media: get functional

The advertising businesses really need

PR is the new digital; culture is the new new media

The death of the network, the new era of the idea

Building the brands of tomorrow