Creating marcom leaders

The new Masters Certificate in Brand Communications offered at the Schulich Executive Education Centre (SEEC) - a result of a partnership between the Institute of Communication Agencies (ICA) and Schulich - will launch in January.

The new Masters Certificate in Brand Communications offered at the Schulich Executive Education Centre (SEEC) – a result of a partnership between the Institute of Communication Agencies (ICA) and Schulich – will launch in January.

With a goal to help agency leaders stay ahead of the game, the program’s curriculum (developed by ICA) will have three pillars – brand communications mastery, innovation leadership and thinking and creating – to provide skills on how to put ideas into action.

‘This program must be breakthrough to be relevant to the best, brightest and most senior in our industry,’ says Suzanne Filiatrault, director of professional development at ICA. ‘The certification is unique, because it’s designed for the industry, by the industry.’

The program is open to senior-level agency personnel, regardless of discipline, with over 10 years’ experience in marketing communications. Academic and industry leaders, including SEEC executive director Alan Middleton, will teach the 15-session course.