Undercover pressure

Have you ever wondered if you have what it takes to be a covert operative?

Have you ever wondered if you have what it takes to be a covert operative?

To mark the launch of Law & Order: Special Victims Unit on Hallmark, London-based creative shop Ralph put together a microsite, willyoubreak.com, that gauges how well would-be agents would cope with the pressures of being on undercover assignment for the SVU.

The challenge gives players a five-second glance at their cover, then asks them to recall details from the profile while they’re watching a clip featuring SVU‘s Det. Benson (Mariska Hargitay) undercover at a prison. One’s ability to manage their heartbeat is monitored by tapping the space bar.

The viral nature comes into play with a prompt to test a friend for a chance to win flights to New York City.