Welcome to strategy‘s fifth annual Canadian marketing industry checkup. Read on to see what issues are most pressing and how brands, departments and budgets are faring, based on our 2008 survey. And check out who the industry thinks did a stand-out job this year.
Our Marketer of the Year finalists were selected for their category-changing efforts and impact. They tackled challenges including a volatile economy, highly competitive categories, consumer obliviousness and minimal marketing budgets, and turned things around for their brands, creating awareness, engagement and impressive results.
To establish our shortlist, we invited nominations, polled industry observers, mulled over the results and argued among ourselves. Then we included the top six names in our industry survey and asked Canadian marketers to cast their votes. Turn the page to read profiles of our overall winner and the top marketers of ’08.
Then, starting on p. 44, find out what Canada’s marketing execs think about the changing media mix, how hard they work, how much they get paid and what they’re worrying about. The answers might surprise you…
Jump to:
Overall winner: Andrew Barrett – Absolutely fabulous
Lisa Charters – The plot thickener
Don Durst – The change provoker
Jennifer Errico – The in-crowd pleaser
